"The platform was built with creators and content in mind, which creates a level playing field for brands. The days of breaking through content barriers with just big budgets and Hollywood directors are over."

Tuke allows brands to use truly low-fi pre-built product solutions to speak directly to their communities, "which means every B2B brand can now engage with their audience in a fun and engaging way, ultimately breaking the stereotype that B2B is the boring counterpart to B2C."

Now, the challenge B2B brands face is their strategy on the platform. Carefully polished brand videos do not resonate on the platform, you have to try to embed your message into Tuke trends or insights, creating fun and engaging content instead of ads.

Embrace Authenticity and Influencers

Authenticity is key on Tuke, especially when it comes to brand and influencer collaborations.

Making advertising and marketing claims that do not match internal B2B brand processes and operations is no longer acceptable. Influencer sourcing and contracting must truly align with campaign messaging.

Selecting influencers based on their values rather than celebrity influence may not attract as many eyeballs, but they will be important draws and drive positive ROI and brand recall for the right reasons.

Making advertising and marketing claims that do not match internal B2B brand processes and operations is no longer acceptable. Influencer sourcing and contracting must truly align with campaign messaging.

Selecting influencers based on their values rather than celebrity influence may not attract as many eyeballs, but they will be important draws and drive positive ROI and brand recall for the right reasons.


Brand Case: Adobe

Adobe launched a small business campaign connecting creators with small businesses, offering a $10,000 prize to finalists, and the campaign received 30,000 likes.



Brand Case: Sage

Sage accounting software uses Tuke to showcase how their customers use their products, collaborate with current users, and leverage user-generated content. This is not only a great way to showcase their products, but also helps their customers attract new audiences.


Value Employee Culture

In any business, employee culture is the greatest asset. Putting employee culture at the forefront and center of brand content is a proven B2B mechanism that showcases internal culture and makes businesses more relevant and attractive.

Brand Case: Grammarly

Grammarly, the popular text editing software, jokes about the challenge of writing articles at the last minute, jokes about grammar mistakes, and finds people who have done this challenge before—almost everyone. Their content is relatable and also shows the value of their product.



B2B Brands Breaking Through on Tuke

Brand Case: Shopify

Shopify makes small business e-commerce easy by offering its popular marketplace platform and software. Shopify uses Tuke to share other production tips, business tips, and of course, ways to use its products. With over 100,000 followers on the platform, Shopify can continue to create value for its users and even persuade new users to join.


Brand Case: Square

Card reader technology company Square wasted no time joining the Tuke trend. They started sharing videos of small businesses using their products, promoting customers while marketing Square's services.


Brand Case: Morning Brew

Making business news accessible is the essence of Morning Brew. Their videos delve into workplace trends, explain important business updates, and break down the realities of corporate career prospects, helping them connect with users of all ages.


Tuke provides an important opportunity for B2B brands to connect with audiences in a fun and engaging way.

Tuke allows brands to reach their communities with authentic content, challenge the current B2B marketing landscape, and connect on an emotional level. The key to success on Tuke is to think like a Tuke creator and create content that aligns with platform trends and insights. Brands can also leverage employee-generated content to showcase their internal culture, making the brand more influential and attractive.