From mobile phone accessories to furniture factories, kitchen tools, clothing, shoes and bags, various plastic products, toys, ornaments, and more, the industries of Chinese companies on Tuke cover all aspects of daily life, including food, clothing, housing, and transportation. Major industries are rapidly developing on Tuke.

01


bilote_official

Highlight: Filming techniques, background music

Likes: 21.2M

Highest video views: 103M

Followers: 1.5M


BLIOTE is a kitchen sink company. Their videos skillfully combine cool camera language and background music, providing viewers with an extremely comfortable viewing experience. They leave viewers with an impression of clean, tidy, and bright kitchen sinks, attracting Tuke users to stay and follow.


02


resuxi_us6


Highlight: Fast packaging demonstration

Likes: 2M

Highest video views: 16.9M

Followers: 375.7k


resuxi_us6 is a hair tool factory, mainly producing products such as razors and hair dryers.

Unlike others who attract audiences through funny videos, resuxi focuses on showcasing the authenticity of the production factory. By objectively recording the situation in the production workshop, the fast-paced and closely coordinated scenes of assembly line workers attract a large number of audience comments and attention.


03


SiliconRubberCreation


Highlight: Stress-relief videos

Likes: 5.8M

Highest video views: 118.4M

Followers: 385.4k


SiliconRubberCreation is a silicone products company.

Their key to success lies in sharing the silicone color mixing process. From a single color to adding color blocks, and finally mixing into a completely different color silicone, the process is filmed in one shot, allowing the audience to intuitively experience the color change and anticipate the final color. The process is smooth, healing, and highly watchable.


04

Shunyang Tech


Highlight: Hashtags, trending music

Likes: 55.2k

Highest video views: 270.6k

Followers: 18.6k


Shunyang Packaging Company is a packaging company specializing in manufacturing PET beverage bottles, cosmetic packaging bottles, pharmaceutical packaging bottles, and other PE/PP/PET products.

The company utilizes trending topics and popular music on Tuke to publish real scenes of the production factory and final product forms, attracting target audiences interested in the topics.


05


parkourprotect

Highlight: Funny videos

Likes: 588k

Highest video views: 632.1k

Followers: 64.9k


parkourprotect is one of the more popular brands on Tuke.

Brands need to accurately grasp the type of content shared on Tuke, as most Tuke videos require entertainment and audience engagement. The screen protector factory attracts viewers by filming interesting short videos with the production workshop as the background to achieve traffic purposes, and intersperses explanations of mobile phone accessories in the funny videos.


06


shoesprro


Highlight: High-heel assembly line production videos

Likes: 755.3K

Highest video views: 31.3M

Followers: 111.1K


shoesprro is a shoe manufacturing company that shares daily scenes from the shoe production workshop on Tuke, allowing viewers to gain an in-depth understanding of the company's working methods.

By sharing the real production process of the products and allowing the audience to intuitively experience the processing process through behind-the-scenes observation.


07

home_beauty

Highlight: Popular background music

Likes: 446.9K

Highest video views: 20.1M

Followers: 30.9K


home_beauty is a home products company with a wide range of operations, from peelers to ambient lights and more.

To attract more users to visit their page, their social media team makes full use of popular Tuke music. Product demonstrations also help the audience learn how to use the products in an easy-to-understand way.

08


Foshan Furniture

Highlight: User sharing

Likes: 732.7K

Highest video views: 21M

Followers: 114.9K


Foshan Furniture uses Tuke to showcase how their customers use their products, collaborate with current users, and leverage user-generated content. This is not only a great way to showcase their products, but also helps their customers attract new audiences.


Through the above case analysis, I believe you now have a deeper understanding of the overseas marketing strategies of Chinese brands on Tuke. Whether you are planning to create a Tuke account or optimize an existing one, I hope these 8 case studies can provide you with some useful advice~