444Nowadays, overseas brand promotion is inseparable from social media, and TikTok's position is particularly prominent.
In September this year, TikTok launched search ads, which directly display ad content in users' search results. This not only increases opportunities for brand exposure, but also quickly attracted sellers' attention due to its precise targeting.
An insider told TuKe that the conversion rate of search ads on TikTok has increased by 120% compared to traditional display ads, showing its potential.
For brands, TikTok search ads provide a brand new way to reach users. When users actively search for certain keywords, relevant brand ads can be precisely displayed at the top of the search results, greatly increasing brand exposure.
Moreover, since TikTok's users are mainly young people with strong search habits, search ads have a higher probability of becoming the "first choice" when users have clear needs.
The image shows the search interface and results. Source: TikTok
What are the differences between TikTok search ads and Google?
Although Google Ads has a solid position in the search advertising field, TikTok also has its advantages. For example, TikTok's short video content format is more eye-catching, and video ads are more impactful, which is especially suitable for brand display.
In addition, TikTok offers flexible optimization features, allowing advertisers to adjust ad content, keywords, budget, etc. in real time based on user interaction data to keep up with changing markets and user needs.
How to improve the effectiveness of TikTok search ads?
To make good use of TikTok search ads, brands can start from the following aspects:
Precise keyword selection: Select precise keywords around the brand's business to ensure that ads appear in the search results of potential users. For example, fitness brands can consider highly relevant terms such as "home fitness" and "body shaping".
Eye-catching creative content: Video ad content should not only be visually impactful but also closely align with users' interests to increase click-through rates. For example, brands can directly demonstrate product usage in ads to make the content more relevant to user needs.
Scientific budget and bidding strategy: Search ads use a bidding model, so setting reasonable bids and budgets is key to maintaining competitiveness. Especially for new brands, you can start with a lower budget and gradually optimize results.
Continuous optimization and adjustment: TikTok user behavior is variable, so brands need to adjust strategies based on data at any time, such as adjusting keywords or ad content according to the performance of search terms to improve ad effectiveness.
When creating a new promotion campaign, the search ad switch is set to ON by default
Use TikTok search ads to achieve growth
With TikTok's search ad feature, overseas brands can quickly integrate into this youthful user platform and find a more suitable promotion path. For brands pursuing high conversion rates, search ads provide a practical tool to precisely reach high-intent users and further expand the brand's global influence.
If any brands or seller friends are not familiar with the specific operations for quickly deploying TikTok search ads and capturing search traffic, you can also contact TuKe to receive free account setup and advertising benefits, and start advertising immediately. With TikTok's powerful platform, advertisers can not only increase sales but also effectively expand brand influence, achieving two-way growth.
