453With the continuous acceleration of globalization, 2024 has undoubtedly become a big year for brands going global. In this process, Tuke has undoubtedly provided unprecedented opportunities for global brands.
Why is that?
Tuke believes there are mainly two reasons.
On one hand, the increasing integration of the global consumer market provides vast space for brands to go overseas; on the other hand, innovative policies from platforms like Tuke offer brands more possibilities.
Brands can leverage Tuke's global influence to quickly boost their international recognition, while using the tools and services provided by the platform to effectively reduce the cost and difficulty of going global.
Among the many overseas brands served by Tuke, many originally faced unclear prospects for development in China due to industry and market factors. But through Tuke's cross-border expansion, they have found new business opportunities overseas.
For example, one of Tuke's clients, Guangzhou Yilai Optoelectronics.
It is a brand mainly engaged in LED screens, and was our first client to go from independent site - account matrix - full operation.
Of course, the results were excellent, with over 100 inquiries in three months and successful orders placed.
And this was achieved even though the brand's products are relatively niche.
Products like new energy batteries, toys, wigs, cement, etc., all have strong markets in the Middle East, North America, and West Africa.
More importantly, as consumer behavior continues to change, digitalization has become the mainstream trend in brand marketing, and social media platforms like Tuke are precisely catering to this trend.
Whether it's the various national policies derived from the "Belt and Road Initiative" or the constant stream of new updates from Tuke, all indicate that,going global is the new trend.
Just like Tuke's setback in Indonesia last October, although the Indonesian government banned Tuke Shop from conducting e-commerce in Indonesia citing national information security, Tuke still found a solution in its own way and set a precedent in the e-commerce market.
That is "When in Rome, do as the Romans do", turning rivals into allies with Indonesian e-commerce giant Tokopedia, successfully acquiring 75% controlling stake in Tokopedia, Indonesia's second largest shopping platform, and finding a way to re-enter the country's e-commerce sector.
This has to be called a remarkable feat.
And the reason Tuke did this is simply because of the huge overseas market, which can bring Tuke even greater profits in future development. Before that, all investments are worthwhile.
The same goes for brands going global.
Wasn't early international trade by foreign trade merchants also like crossing the river by feeling the stones?
Moreover, nowadays, going global through Tuke has already minimized the risks.
In 2024, Tuke has also launched a series of new policies aimed at further promoting the globalization process of brands.
For example, Tuke announced it will further optimize its advertising algorithm to improve the targeting and conversion rate of brand ads. This means brands can reach target consumers more accurately, thereby improving the efficiency of going global.
Additionally, in 2024,Tuke will fully open Tuke Shop in Latin America, providing more opportunities for B2B and B2C merchants going global.
In terms of content marketing, taking gaming as an example,Tuke has launched the "Game UGC Content Incentive Program", aiming to achieve viral conversion in one go.
Game developers can aggregate and showcase core game content, capture the blue ocean of in-app traffic, and effectively drive downloads. At the same time, the program also activates and reaches users from different circles, stimulates user consumption and production of game-related content, thereby further expanding the game's influence and user base, and enhancing its commercial value.
This shows Tuke's support for brands going global.
Industry experts have predicted that in 2024, with the implementation of Tuke's new policies, more brands will achieve successful globalization through Tuke.
Even Alibaba Group's official information platform "Alibaba Footprint" previously interviewed representatives from Euromonitor International, McKinsey, and Bain & Company, and summarized the followingthree major predictions for China's and overseas e-commerce markets in 2024:
Prediction one is that generative AI will widely play the role of e-commerce assistant; prediction two is diversified and super-value consumption propositions; prediction three is the pursuit of satisfaction beyond just affordability.
As Tuke further expands globally, its localization strategies in different regions will also help brands better integrate into local markets and achieve deeper market penetration. The combined effect of these factors will make Tuke an important force that cannot be ignored for brands going global.
2024 is undoubtedly a golden period for brands to achieve international breakthroughs. Brands should make full use of this opportunity, actively explore and implement globalization strategies, and seize the unlimited business opportunities brought by globalization.
