Case Background
With the global focus on environmental protection and energy-saving products continuously increasing, the international market’s demand for new eco-friendly building materials has grown significantly. Hubei GreenWay New Building Materials Technology Co., Ltd.’s core product, the “Eco-friendly Nano Technology Decorative Wall Panel,” boasts great international market potential due to its green, environmentally friendly, healthy, and safe features. To break through the limitations of the domestic market and expand sales channels, the company has strategically set its sights on overseas markets, aiming to promote high-quality eco-friendly building materials worldwide.
Appeal
Dedicated to promoting domestically leading eco-friendly nano technology decorative wall panels, with precise market positioning, innovative marketing strategies, and outstanding product quality, to build an internationally renowned eco-friendly building materials brand and seize global market share.
Solution
Establish official brand accounts on platforms such as Facebook, Instagram, and LinkedIn, and customize content for different regions and cultures to attract target customers. Create short videos, illustrated product introductions, case studies, and other content to highlight the product’s eco-friendly, healthy, and aesthetic features, thereby increasing brand exposure.
