How “fierce” can a machinery factory’s overseas expansion be? Just look at this machinery factory in Shandong.

Shandong Laiduan Machinery Co., Ltd. is a professional manufacturer specializing in open-die forging with 40 years of experience. It is also a AAA credit enterprise in China, a national high-tech enterprise, and a national contract-abiding and trustworthy enterprise.

The company has electroslag remelting workshops, forging workshops, heat treatment workshops, and machining workshops. Its main products are open-die forgings under 40 tons for various purposes, which can provide all kinds of forging products for industries such as metallurgy, petrochemicals, hydropower, molds, and pressure vessels. Currently, the company’s products are not only sold domestically but are also exported in large quantities to the United States, Europe, Southeast Asia, and other countries.

Screenshot of Laiduan Machinery’s official website

In exploring overseas markets, Laiduan Machinery Factory chose to promote its brand and enhance its influence through TikTok, which has a wide global reach.

As early as September 1, 2022, this machinery factory uploaded its first video, which received 5,400+ views.

As of September 2, 2024, a total of 34 videos have been posted, with one video reaching an astonishing 9.6 million views, making it a true viral hit.

It was precisely thanks to this viral video that more overseas users learned that there is such an outstanding forging enterprise in China that has not yet been widely known.

Laiduan Machinery’s TikTok video reached 9.6 million views

The TikTok videos uploaded by Laiduan Machinery Factory mainly feature mechanical processing scenes. In the videos, we can clearly see how a block of red-hot metal is shaped under continuous forging by machines, and the process is very satisfying to watch.

This kind of authentic forging scene also allows potential customers to clearly see the production process of the products, thereby enhancing their trust in the enterprise.

It is worth mentioning that, in addition to having an official website in China (supporting both Chinese and English versions), Laiduan Machinery Factory has also built a dedicated independent site overseas. Its overseas independent site supports browsing in Spanish, Arabic, French, and Russian, greatly meeting the needs of customers from different countries and regions.

As for the benefits of building an overseas independent site, Tuke has explained this many times before, but let’s emphasize it again here. First, building an overseas official website allows us to take the initiative. When our products can be sold not only on Amazon, Alibaba International, etc., but also promoted and sold on our own website, the restrictions imposed by overseas e-commerce platforms become smaller. Even if these platform accounts are banned, we can still contact and communicate with overseas customers through our own overseas website.

Secondly, it helps to create a professional brand image. Many overseas customers attach great importance to the company’s official website and will judge whether the company is professional and trustworthy by browsing it. Therefore, building an overseas independent site is really important.

Screenshot of Laiduan Machinery’s overseas independent site

In addition, Tuke has learned that news about Laiduan Machinery Factory can be found on many overseas platforms, including Bloomberg, Linkedin, PatSnap, and others.

It is not difficult to see that Laiduan Machinery Factory attaches great importance to shaping and promoting its overseas image. This is something everyone should learn from when going global.

Screenshot of Laiduan Machinery’s Linkedin account

In recent years, it has become commonplace for machinery factories to promote their brands and expand their influence through overseas social media such as TikTok. Laiduan Machinery Factory is one of the more successful cases in marketing.

In the future, it is believed that more domestic enterprises from various industries will shine on TikTok. Here, Tuke is looking forward to hearing your names!