500According to statistics, in 2023, the global wig market size has exceeded $10 billion, with Europe, America, and Africa being important consumer markets.
The vast overseas market naturally attracts a large number of wig brands to Tuke. Today, we are going to talk about the story of how theUSEXY wig brand factory leveraged social media platforms such as Tuke to ultimately receive a large number of overseas inquiries!
△USEXY Wig Brand Introduction
USEXY is a brand under Xuchang Jian'an District Taimeite Hair Products Co., Ltd. Taimeite Hair Products Co., Ltd. was established in 2014 and is an enterprise mainly engaged in leather, fur, feather and their products, as well as the footwear industry. In addition to developing in the domestic market, Taimeite has also expanded its wig business overseas, andTuke is one of the key platforms for Taimeite's overseas marketing strategy. Currently, it has gained a large number of followers on Tuke, with @fashio_wig_factory having 44,300 followers and 17,900 likes.
△Harvesting a Large Number of Inquiries
Compared to influencers with millions of followers and tens of millions of views,USEXY wig brand factory may not have a huge number of followers, but the number of inquiries it receives is surprisingly high!
From the image below, we can clearly see that in the comment section of videos posted by the brand factory's Tuke account @fashio_wig_factory, many customers are leaving messages asking about prices and how to place orders. This shows that customers highly recognize the factory's wig products and have a strong purchasing demand!
Analyzing the reasons for the overseas success of theUSEXY wig brand factory, Tuke found four main points, which will be explained in detail below.
1. Real Person Display + Factory Live Shooting
In the early stage, the Tuke account of USEXY wig brand factory mainly focused on real people wearing and showcasing the effect of individual wig products, following a to-C route, which brought some traffic and attention.
Later, the brand shifted its focus to factory shooting, showcasing the internal environment of the factory and the wig production process, and started to follow a to-B route.
By comparison, it is obvious that the overall data of video views improved after the transformation. Previously, most videos had thousands of views, now most have tens of thousands of views.
Moreover, most of the customers making inquiries are concentrated in the comment sections of videos showing factory scenes and wig production processes, while the early real person display videos mainly received praise and compliments.
Therefore, it is not difficult to draw a conclusion:
If a wig factory wants to receive inquiries, videos should mainly showcase factory interior scenes, wig production processes, and product details. This type of content is more likely to gain customer recognition and thus receive a continuous stream of inquiries!
2. Building a Matrix of Accounts
In terms of account building, by creating multiple Tuke accounts, USEXY wig brand factory achieved good exposure, letting more customers know about this wig brand and its supply, and also letting more domestic factories know that a wig factory has successfully Tuke, with its Tuke strategy being highly worth learning from.
3. Layout on Other Social Media Platforms
Of course, in addition to Tuke, USEXY has also expanded to other social media platforms, such as Instagram, Amazon, and Alibaba International.
1. Instagram
USEXY wig brand factory has posted more than 60 posts on Instagram, gaining 3,895 followers, and many people have left comments inquiring about wigs.
2. Amazon
USEXY wig brand factory has entered Amazon, opening up overseas online sales channels.
3. Alibaba International
USEXY wig brand factory has also entered Alibaba International. From the image, we can see that the brand has been present for quite some time and has already achieved good online sales results.
4. Huge Overseas Market Demand
Another important reason for the overseas success of USEXY wig brand factory is the vast overseas market! On Tuke, just searching the hashtag #wigfactory, the number of views has exceeded 402 million. This is enough to show that there are many users interested in wig factories on Tuke.
Correspondingly, if domestic wig factories want to find overseas promotion platforms, Tuke is undoubtedly a must-choice.
In addition to Tuke, overseas companies can also run ads on Google, Facebook, etc., and build independent websites to attract traffic from Tuke and other platforms.
Multi-dimensional approaches help build a "development network" for overseas marketing.
△Advice for Other Overseas Factories
The content that overseas companies can create on Tuke is certainly not limited to wigs.
Silicone, toys, clothing, auto parts, reserve energy... and many other industries, overseas companies can all participate!
Take silicone factories as an example: searching the hashtag #silicone has 7.8 billion views, and #siliconefactory has over 274 million views.
Therefore, for overseas companies in industries other than wigs, Tuke is also a viable option. By applying the strategies of USEXY wig brand factory to themselves, they can achieve good results overseas and attract a large number of inquiries.
Summary
Faced with the vast overseas market, overseas marketing is currently the best choice for domestic enterprises.
The above has provided a detailed analysis of the successful overseas case of a wig factory. It is hoped that domestic enterprises intending to Tuke can, like this wig factory, gain a large number of inquiries through layouts on Tuke, Instagram, Amazon, etc.!
