563With the rapid development of the pet economy, intelligent and personalized pet products have gradually become the new favorites in the market. In fact, as early as during the pandemic, globally renowned investor Jack Neele predicted thatthe pet industry would usher in a "golden age".
This prediction has now been validated by the market. With increasing social pressure and the upgrading of consumer structures, pets have become an ideal choice for many people to relieve stress, driving the rapid development of the pet market.
Furbulous is a brand that has just caught this wave of dividends.
Founded in 2022, Furbulous is headquartered in Shanghai, with its R&D innovation center located in Suzhou. In the smart pet products track, compared to brands that have been deeply cultivating this field for years such as Petwant (2013), Petkit (2013), and Catlink (2017), Furbulous can only be considered a newcomer.
But as the saying goes, the predecessors plant the trees, and the successors enjoy the shade.
Although Furbulous is constrained by the fiercely competitive domestic market, with the rise of the pet economy, it has caught the wave of going global. Relying on its core product—the Furbulous Box smart cat litter box—it has achieved remarkable results in a short period of time.
Last August, Furbulous completed its Angel Round+ financing, invested by Ruihe Capital. The funds will be used for product R&D, supply chain building, and brand development.
Currently, Furbulous’s smart cat litter box, the Furbulous Box, has already made significant business progress in Taiwan, the United States, and Europe.
Furbulous’s smart cat litter box not only features efficient cleaning functions, but also truly frees pet owners’ hands through its automatic packaging design.
This innovation is based on a deep understanding of user pain points.
Through extensive market research, the Furbulous team found that many pet owners are troubled by the cleaning of cat litter boxes, especially in busy daily work routines, where frequent cleaning undoubtedly adds to the burden of life.
The launch of the Furbulous Box is precisely to solve this pain point, allowing pet owners to enjoy a more relaxed and pleasant time with their pets.
In addition,Furbulous attaches great importance to the user experience of its products. Through continuous product iteration and user feedback, Furbulous constantly optimizes product functions and design.
The company's R&D team works closely with the supply chain to ensure that every detail is strictly controlled.
In the production process, Furbulous adopts the most advanced manufacturing techniques and high-quality materials to ensure the durability and safety of its products.
Such strict requirements not only guarantee product quality, but also establish a good reputation for the brand in the minds of users.
Of course, Furbulous’s success relies not only on product innovation and quality, but also on its precise marketing strategies and increased user engagement.
Furbulous attaches great importance to social media operations, collaborating with numerous pet bloggers to launch co-branded products and attract fans to purchase. At the same time, through transparent communication and the "Product Experience Officer" program, they invite users to participate in product improvement and brand building, gradually establishing brand awareness.
Social media platforms such as Facebook, Instagram, and TikTok have become important channels for Furbulous to showcase products and interact with users.
Image source: TikTok
On these platforms, Furbulous not only shares product information, but also interacts with users through lively and interesting content. For example, by sharing videos and photos of pets’ daily lives, they showcase the actual effects of Furbulous products in use, increasing users’ sense of trust and recognition.
At the same time, through cooperation with pet bloggers, Furbulous can reach more potential users, further expanding brand influence and driving traffic to its independent site.
Meanwhile, it is actively moving offline, establishing partnerships with local agents in many places in Europe and America, entering retail channels in different countries. According to reports, as of 2023, more than 70 pet supply stores in the United States already feature and offer Furbulous products for experience.
In modern life, many pet owners treat their pets as their own children, and the demand for smart devices such as heated cat beds and pet companion robots continues to grow.
According to data from the American Pet Products Association (APPA), 66% of American households own pets, with total pet spending reaching $136.8 billion. Despite economic uncertainty, the pet industry remains strong and resilient, with consumers prioritizing their pets’ health and happiness.
This has also contributed to the rapid rise of the smart pet products market.In 2023, the global pet products market size has exceeded $45 billion, and it is expected to reach $67.725 billion by 2027, with a compound annual growth rate of about 3.03%.
Image source: 2024 Pet Products Market Insight Report
Furbulous’s success is not only the result of product innovation, but also a deep understanding of market demand and a focus on user experience.
In today’s rapidly developing smart pet products market, Furbulous has won wide user recognition and market share with its unique products and precise market strategies.
In the future, with continuous technological advancement and further market development, Furbulous is expected to continue leading in the field of smart pet products, bringing more surprises and convenience to pets and their owners.
