480With the rapid popularization of the concept of“Everything Can Be Printed”, the 3D printing market continues to heat up, and its boom has quietly driven the prosperity of the entire home CNC device ecosystem.
From 3D scanners to laser engraving machines, these once niche tools are quickly entering the mass consumer market, giving rise to a batch of leading brands that have successfully gone global. In this blue ocean market, one brand has created a remarkable crowdfunding legend—LaserPecker.
This Chinese brand is not only a perennial winner in the Kickstarter technology category, but has also accumulated a global crowdfunding amount of300 million RMB, making it the undisputed "Crowdfunding King" in the industry.
In such a fiercely competitive overseas market, how does LaserPecker continuously create bestsellers and maintain its leading position through product innovation and marketing strategies? What insights can its success offer to other brands going global?
Image source: iF Design Award
Starting from Crowdfunding, Turning the Tide with “User Co-Creation”
According to reports, LaserPecker was founded in2017, as an independent brand under Shenzhen HiXing Technology Co., Ltd., focusing on the R&D and production of consumer-grade small laser engraving machines.
At that time, the domestic 3D printing industry was in a period of rapid development, and LaserPecker keenly captured the trend ofindustrial-grade equipment shifting to the consumer market, believing that portable home laser engraving machines would become the next growth point, thus starting its product development journey.
As a native global brand, LaserPecker chosecrowdfundingas its main way to enter the international market from the very beginning. In 2018, its first product "Laserpecker Pro" successfully raised$770,000on Kickstarter, followed by another$1 millionon Indiegogo, marking a successful debut.
Image source: Kickstarter
In 2020, the brand achieved a major breakthrough. Its second-generation product "Laserpecker2" raised$5.92 millionon Kickstarter, becoming the crowdfunding champion in the technology category that year. The product later received support of $1.44 million, $1.39 million, and $1.16 million on Indiegogo, Japan's Campfire, and Taiwan's Zeczec platforms respectively,with total fundraising exceeding $10 million.
In 2023, LaserPecker's new product "Laserpecker4" once again set a crowdfunding record, reaching the $2 million milestone in just 12 days, and finally closing at$5.57 million. By then,LaserPecker's global crowdfunding total had reached 300 million RMB, firmly securing its industry-leading position.
Image source: Kickstarter
LaserPecker's secret to success lies in its unique crowdfunding strategy. Unlike most brands that treat crowdfunding simply as a sales channel, LaserPecker turns crowdfunding platforms into a bridge forbuilding deep emotional connections with users. Before launching a project, the team conducts thorough pre-heating through email marketing and social media; on the crowdfunding page, the team uses a large number of animated videos to visually showcase product advantages; at the same time, the team designs localized content for different markets, cleverly integrating local DIY culture to demonstrate product value.
Throughout the crowdfunding process, the team maintains high transparency, regularly updating production progress, assembly status, and shipping plans. This sincere communication effectively enhances user trust. It is thisuser-centeredphilosophy that enables LaserPecker to continuously create bestsellers in the fiercely competitive global market, becoming an outstanding example of niche brands going global.
Image source: TechnicalTrendy
Building a Brand Moat with an Independent Website
In the traffic-driven digital era, LaserPecker knows that exposure on crowdfunding platforms alone is far from enough. Therefore, the brand has built its independent website into aprivate traffic poolintegrating shopping, learning, and socializing, establishing lasting connections with users through deep operations.
This strategy has proven effective. According to Similarweb data, in April 2025, its independent site had a monthly visit volume of192,000, with direct visits and organic search accounting for more than half, demonstrating strong brand appeal. Social media traffic accounted for about10.91%, confirming the success of its multi-channel layout.
Image source: Similarweb
However, LaserPecker's positioning for its independent website goes far beyond a simple sales platform. Here, the"Explore" sectiongathers a wealth of laser engraving tutorials and business cases;"Gallery"displays engraving effects of various models and user creative works; and the most dynamic"Crafts Area"is entirely composed of user-generated content, where creators can share parameter settings, operation guides, and even provide source file downloads.
Image source: LaserPecker Official Independent Site
To stimulate community vitality, LaserPecker has also designed a cleverincentive system: users can exchange interaction data obtained through content for "seeds", which can then be redeemed for various physical rewards. This mechanism not only promotes technical exchange, but also gives every participant a sense of achievement, invisibly strengthening users' emotional identification with the brand.
Image source: LaserPecker Official Independent Site
Mastering TikTok Marketing
Meanwhile, LaserPecker has also put a lot of effort into its social media layout, especially onTikTok, where the team treats the platform as a core marketing battleground, rapidly boosting brand influence through a combination of content operations, influencer collaborations, and targeted advertising.
To date, its official account@laserpeckerofficialhas accumulated57,500followers and174,800likes, an outstanding performance among vertical category brand accounts.
The account's content mainly focuses onproduct function demonstrations, showcasing the actual application effects of laser engraving machines on various materials, visually presenting the product's core selling points. Each post highlights the engraving precision and detail performance, providing potential consumers with a clear reference for purchase.
Image source: TikTok
In terms ofinfluencer collaboration, the brand adopts a precise positioning strategy, focusing on influencers in creative design and DIY verticals. For example, tech blogger@occrafted, who has18,800followers, showcased the full operation process and usage effects of the LP1 Pro in a hands-on video. The video ultimately received1.3 millionviews and13,400likes, with many users in the comments asking about purchase channels, resulting in significant conversion.
Image source: TikTok
For advertising, LaserPecker adopts adata-drivenprecise strategy. Based on in-depth market insights, the brand concentrates its main resources on core European markets such asGermany, Austria, and France, where creative tool products are highly accepted and users have strong purchasing power.
Targeting the characteristics of different markets, the team carefully designs differentiated ad content: the German market focuses on showcasing product craftsmanship precision, while the French market highlights design aesthetics. Thislocalizedadvertising strategy achieved remarkable results in November 2024, with the brand reaching996 ordersthrough TikTok ads that month, a month-on-month increase of263.5%, fully validating the value of refined operations.
Overall, LaserPecker's TikTok operation is pragmatic and efficient, providing valuable reference for similar brands going global.
Image source: TikTok
Final Thoughts
LaserPecker’s successful globalization has opened up new possibilities for domestic enterprises.
Today’s overseas market features diverse consumer demands, with both opportunities and challenges. It can be said that now is the best window period for Chinese brands to go global.
As long as Chinese brands focus on product development and innovative operations, they are fully capable of achieving a qualitative leap from "followers" to "leaders" in the global market.
