As a fashionable accessory, wigs are becoming increasingly popular worldwide. Whether it's to change one's appearance or to cover up hair issues, wigs offer a quick and effective solution. With surging demand, a large number of wig brands have emerged. There is a small shop on Tuke calledOQ HAIR SHOP, which has made nearly $4 million in just six months by selling wigs.

Tuke

OQ HAIR SHOP is a local American wig brand. The shop joined Tuke Shop US at the end of August last year. As of April 1, the total sales volume was35,200 pieces, with total sales revenue of about$4.8 million.

In the past 30 days, both sales and GMV have entered a rapid growth period, with sales of12,300 pieces, and sales revenue of$1.5 million, accounting for about one-third of the total sales revenue.

March 29 saw a sales peak, with daily sales revenueapproaching $100,000.

The best-selling products in this wig shop are mainly one-piece wigs. The top-selling wig has sold 25,100 units at a price of $94.39. Although the price is not cheap, thanks to its realistic wearing feel, popular style, and excellent manufacturing quality, it has won the favor of many female users, especially African-American women, who are willing to pay for "love".

△Tuke Influencer Collaboration

A deeper look reveals that the success of the wig mentioned above is closely related to OQ HAIR SHOP's collaboration with numerous Tuke influencers for product promotion. Statistics show that as many as 111 Tuke influencers have promoted this wig, with a total of 249 promotional videos, far exceeding the number of videos for other wig styles.

This is also one of the key reasons why OQ HAIR SHOP is able to thrive on Tuke Shop, namelyfinding Tuke influencers for collaboration and promotion, thereby leveraging their influence to reach more users and boost sales conversion.

Judging from the results of these collaborations, OQ HAIR SHOP is undoubtedly very successful, with multiple wig products achieving good sales through influencer promotion.

△Videos Increase Exposure

In addition to collaborating with Tuke influencers for product promotion, OQ HAIR SHOP also actively updates videos on its Tuke account. The video content mainly showcases the wearing effect of wigs and introduces product details. By continuously updating such videos, the Tuke account has attracted a considerable number of followers, currently boasting 19,200 fans and 41,400 likes.

△Livestreaming Heats Up Sales

OQ HAIR SHOP has also engaged in livestream selling.

According to Tuke, in the past 30 days (as of March 30), they have held 7 livestreams, 5 of which were for product selling. The average number of viewers per livestream was 2,400, with a cumulative total of 17,100 viewers and 48 products promoted. Compared to the results of influencer collaborations, these numbers may not be as impressive, but for a small streamer with only 19,200 followers, this is already quite remarkable.

△Homepage Direct Link Boosts Conversion

To boost sales conversion, OQ HAIR SHOP has also placed a store link on its homepage, allowing users to click and jump directly to the store to order their favorite wig products. (Since it's inconvenient to display the link, the image is omitted.)

△Conclusion

The success of OQ HAIR SHOP on Tuke Shop US not only demonstrates the potential of the wig market, but also highlights the tremendous value of Tuke as an e-commerce platform. Through carefully planned product displays, effective influencer collaborations, and clever marketing strategies, this small shop has achieved impressive sales results.

Therefore, I sincerely hope that today's sharing can inspire everyone, and help you achieve better overseas development by leveraging Tuke.