TikTok store opening process and cost guide, helping you quickly master TikTok e-commerce tips

In today's digital era, cross-border e-commerce has become an important way for merchants to expand into overseas markets. As a global social media platform, Tuke provides a huge potential customer base, prompting more and more merchants to open their own stores on Tuke. This article will provide a comprehensive guide to the Tuke store opening process and fees, helping you quickly master Tuke e-commerce tips!

1. Store Registration

1.1. Choose Store Type:

Merchants can choose to open a cross-border store or a local store according to their own needs. In the United States and Indonesia, only local stores are supported; while in the UK, Thailand, Vietnam, Malaysia, the Philippines, and Singapore, merchants can choose to open either a local store or a cross-border store.

1.2. Qualification Certification:

Merchants need to prepare relevant qualification materials, such as a US mobile phone number, overseas email, business license, legal representative's social security number or personal tax identification number, etc. For US ACCU stores, certain sales requirements and overseas warehouse shipping conditions must also be met.

1.3. Register Account:

Register on TukeShop using a domestic or overseas mobile phone number and email. The account is universal for TukeShop or TukeForBusiness accounts.

1.4. Market Selection and Company Information Filling:

In market selection, choose the Southeast Asian market, and then select ordinary entry (Note: invitation code entry requires an invitation).

Next, select the location of the company entity according to the options. Then proceed with qualification certification, including company qualifications (business license), legal representative qualifications, third-party platform experience, etc.

1.5. Fill in Basic Store Information

This includes the store name (must be filled in English and be unique across the entire network), selecting the main category (one merchant account only supports one main category, and this account can only publish products in the main category on all country sites), and selecting warehouse information, etc.

1.6. Submit for Review:

After completing qualification certification, fill in the basic store information and submit for review. The review time is expected to be 3 to 10 working days.

2. Basic Store Settings

2.1. Shipping and Return Warehouse Address:

In My Account >> Seller Profile >> Warehouse Address, set the real and detailed shipping and return warehouse addresses.

2.2. Settlement Account Binding:

TukeShop's third-party payment platform is Payoneer. Merchants need to register and bind their settlement account themselves. Payoneer provides two types of identity: personal account and business account. When withdrawing funds, you can choose to withdraw to the company bank account or the legal representative's personal bank account.

2.3. IM Customer Service Settings:

Set up the IM system for pre-sales communication and after-sales service to meet the 24-hour response rate requirement. To help merchants meet the above indicators, it is strongly recommended to enable the greeting message in the backend IM settings, reception copy, and frequently asked questions card. The setting path is as follows:

Click IM Online Customer Service — Select Greeting Message — Enable reception copy and frequently asked questions card (it is recommended to edit and select common questions yourself).

3. Product Upload and Pricing

3.1. Understand Product Rules:

Different countries have different product bans. Merchants need to understand and comply with the product rules of the store's region.

3.2. Product Pricing Strategy:

The calculation formula for the global product local display price is (pre-tax price + cross-border logistics cost) * (1+VAT rate), where pre-tax price = product cost + profit + platform commission and other fees.

Meanwhile, Tuke store opening fees mainly include the following four parts:

(1) Security Deposit:

Merchants need to pay a security deposit according to TukeShop's requirements. The specific amount will vary depending on the store type and region.

(2) Platform Commission:

TukeShop charges a certain percentage of commission for each transaction. The specific percentage should be checked according to the latest platform policy.

(3) Payment Handling Fee:

When using third-party payment platforms such as Payoneer, there will be certain withdrawal and handling fees.

(4) Logistics Cost:

Including the cross-border logistics cost of shipping goods from the domestic distribution warehouse to the local warehouse, as well as possible last-mile delivery fees.

It should be noted that the store opening process and fees may change with platform policy updates, so merchants need to pay close attention to the latest developments of TukeShop to adjust their business strategies in a timely manner. At the same time, merchants should also focus on cooperating with Tuke influencers, using short videos and live streaming to enhance brand awareness and sales.