As a practitioner who has been deeply involved in overseas marketing for many years, Tuke often encounters situations where merchants have their funds frozen on TikTok Shop for various reasons. This not only affects cash flow, but can also have a serious impact on overall business operations.

Therefore, understanding and avoiding these "pitfalls" is an essential skill for every TikTok Shop merchant. To help with this, Tuke has compiled a self-checklist to help you proactively avoid these risks.

1. Beware of False Fulfillment

False fulfillment is one of the main reasons for funds being frozen. False fulfillment refers to sellers deliberately misleading buyers or the platform during the shipping process.

Many merchants may think at first that as long as the order is shipped on time, fulfillment is complete. In reality, true fulfillment is more than just shipping. In the past, I have seen merchants penalized or even have their funds frozen by the platform due to issues like "empty packages" or "insufficient shipments." Such situations may be due to operational errors or intentional cost-saving, but either way, the consequences are severe.

More importantly, when the platform reviews logistics information, it not only checks whether you have shipped, but also verifies the authenticity of the logistics information. For example, some merchants use fake tracking numbers to save on logistics costs, only to be detected by the platform, resulting in frozen funds. This kind of "outsmarting oneself" is highly inadvisable.

2. Avoid Merchant Responsibility Cancellations

Merchant responsibility cancellation refers to order cancellations caused by the seller's mistakes or negligence.

Order cancellations are inevitable in e-commerce operations, but if cancellations are due to merchant reasons (such as insufficient inventory or pricing errors), the problem becomes serious. Tuke once encountered a case where a merchant, due to poor inventory management, frequently found insufficient stock after orders were placed, resulting in a large number of cancellations. The platform imposed severe penalties and froze most of his funds.

To avoid similar problems, merchants need to pay attention to the following points:

Inventory Management: Ensure that the inventory of each product is real and available for sale to avoid order cancellations due to out-of-stock.

Pricing Check: Regularly check product prices to prevent order cancellations caused by pricing errors.

3. Control Shipping Time Well

Timeliness of shipping is also a key point in platform review. If the time from buyer placing the order to seller successfully delivering exceeds 192 hours (except for force majeure), the platform may consider that the merchant cannot fulfill on time and freeze the related funds.

Therefore, in practice, Tuke recommends that merchants establish close cooperation with logistics companies to ensure real-time updates and accuracy of logistics information.

In addition, regularly tracking the logistics status of orders and promptly handling any factors that may cause delays are also important measures to ensure timeliness.

Below are the specific penalties and appeal rules for the above violations:

When operating on TikTok Shop, the most important things are integrity and compliance. Conduct self-checks in advance and avoid violations to ensure your store progresses steadily in fierce competition. As someone who has worked in overseas marketing for many years, Tuke suggests that instead of waiting for problems to arise and then responding, it's better to manage every detail well in daily operations. Preventing issues in advance can help you avoid unnecessary losses and ensure your business develops steadily on TikTok Shop.

I hope this guide can provide practical help for your TikTok Shop operations.