555In the global shapewear market, FeelinGirl has rapidly risen and won the favor of consumers worldwide thanks to its meticulous layout on overseas social media.
Whether it's TikTok, Instagram, or YouTube, FeelinGirl has promoted its brand to the global market through precise marketing strategies, achieving remarkable sales results.
Next, Tuke will take everyone through a detailed look at how FeelinGirl leveraged social media channels like TikTok to achieve comprehensive marketing from exposure to conversion.
Image source: DidaDog
TikTok: The Key to Igniting Brand Popularity
FeelinGirl's success on TikTok is by no means accidental. Through precise content strategies and continuous user engagement, FeelinGirl quickly attracted a large number of followers, now boasting over 136,700 fans and a total of 1.5 million video likes.
Especially one viral video, which broke an astonishing 18 million views, showcasing the immense appeal of shapewear.
FeelinGirl's TikTok account status
FeelinGirl's TikTok video content mainly features models wearing shapewear, emphasizing the product's comfort and slimming effect. These videos intuitively show viewers how the product transforms the wearer's figure, not only giving users a clearer understanding of the product but also dispelling consumer doubts through authentic demonstrations.
This intuitive content format, combined with the fun short video style, made FeelinGirl's TikTok account go viral quickly and became a powerful driving force for the brand's overseas market expansion.
According to Tuke, one of FeelinGirl's shapewear products was launched on TikTok Shop in August 2023. Now, after exactly one year, its TikTok Shop price is $23.4.
In the past 30 days, the product's average daily shipments reached 1,500 units, and in one week, daily sales even exceeded 3,000 units. Such sales performance not only reflects the product's popularity but also demonstrates TikTok's strong shopping conversion capability, helping the brand quickly achieve a full-process closed loop from content exposure to sales conversion through the short video platform.
Image source: DidaDog
YouTube+Instagram: The Power of Integrated Marketing
In addition to promotion and successful TikTok Shop sales, FeelinGirl has also cleverly utilized other overseas social media platforms such as YouTube and Instagram to further consolidate its position in the overseas market.
On YouTube, FeelinGirl has 98,500 followers. The brand introduces how to properly wear shapewear and its effects on posture through detailed product demonstration videos. One of the videos reached 20,000 views, which is quite a good result.
FeelinGirl's viral video on YouTube
Instagram is more often used to showcase user-generated content and the brand's daily activities.
By collaborating with fashion bloggers and fitness influencers, FeelinGirl has created a lifestyle vibe on Instagram, allowing consumers to imagine themselves looking great in these shapewear products.
Currently, FeelinGirl has 22,700 followers on Instagram, with one viral post receiving 12,000 likes and thousands of comments, demonstrating the brand's strong appeal and high user engagement.
FeelinGirl's Instagram account status
Overseas Independent Site: The Foundation of Global Sales
FeelinGirl not only drives traffic through social media but has also established a highly professional overseas independent site supporting multi-currency transactions. By providing detailed product descriptions, user reviews, and flexible payment options, it ensures that overseas consumers can easily learn about and purchase their favorite brand products, which is key to helping FeelinGirl expand into overseas markets.
FeelinGirl's overseas independent site homepage
Data shows that the global shapewear market size was $2.4 billion in 2022 and is expected to reach $3.8 billion by 2031, which means there is still broad room for growth in the shapewear market. For brands like FeelinGirl, timely grasping market trends and effectively promoting through social media is undoubtedly key to maintaining a competitive advantage.
Image source: Straits Research
In summary, it is clear that the shapewear market still has huge consumer potential globally. It is believed that by utilizing overseas social media platforms such as TikTok, everyone can achieve good results in going global just like FeelinGirl.
Besides the shapewear industry, other sectors such as cosmetics, health supplements, and fashion accessories are also currently popular for going global, and are worth domestic brands actively exploring and entering.
