433As TikTok rapidly grows into one of the most influential social media platforms today, more and more brands and businesses are recognizing the enormous potential of this platform and are actively using TikTok to lay out their global marketing strategies.
Located inShenzhen, China, Chuangqi Optoelectronics Co., Ltd. (hereinafter referred to as "Chuangqi Optoelectronics") is one of these many companies. Through carefully planned TikTok content marketing, it has successfully opened up overseas markets.
In just two years, Chuangqi Optoelectronics’ TikTok account “ledlightfactorymic”,has accumulated 10,700 followers and 25,900 video likes, with the average views per videoeasily exceeding 10,000, successfully achieving both brand exposure and customer conversion.
Image source: Chuangqi Optoelectronics TikTok account homepage
From Manufacturing to Marketing: Chuangqi Optoelectronics’ Journey Overseas
Dongguan Chuangqi Optoelectronics Co., Ltd. was established in 2006, focusing on the R&D, production, and sales of LED lighting products. It has large-scale independent production capabilities, covering high-power LED street lights, tunnel lights, corn lights, high bay lights, downlights, tubes, etc. It is currently one of China’s largest LED lighting and solar lamp manufacturers and a national high-tech enterprise. Its global business covers more than 150 countries and it has 300 employees.
In 2022, Chuangqi Optoelectronics officially started operating its TikTok account,with its very first video gaining 41,600 views. Through continuous content updates and optimization,the highest video views reached 397,000. In less than two years, the account has successfully accumulated 10,700 followers, with average video views easily exceeding 10,000.
Image source: Chuangqi Optoelectronics TikTok account homepage
As the viewership continues to improve, Chuangqi Optoelectronics’ TikTok videos have also attracted a large number of customer inquiries, with direct comments asking: "How do you sell?" "I'm very interested, can you ship to xx?" This shows that even an LED factory, as long as the right marketing methods are adopted, can receive a large number of customer inquiries on TikTok.
Image source: Chuangqi Optoelectronics TikTok account homepage
Real-life Content Makes Products Closer to Users
Chuangqi Optoelectronics’ success on TikTok is largely due to its content strategy. Unlike traditional marketing methods, Chuangqi Optoelectronics’ TikTok videosfocus on real-life demonstrations, authentically presenting the production, installation, and application processes of LED products in the factory.
This approach, which is close to real-life scenarios, not only enhances the credibility of the content but also allows users to intuitively understand the quality and usage effects of the products, thereby increasing user trust.
For example, scenes such as the installation process of smart street lights and remote control of garage lights provide potential customers with more concrete reasons to purchase.
In addition, Chuangqi Optoelectronics also creates content based on trending events, such as topics around Messi’s World Cup victory, Christmas, and other globally hot topics, flexibly adjusting video styles. These themed contents are inherently popular, and their use not only increases brand exposure but also makes the content more entertaining and relatable, thus attracting more users to watch and interact.
Image source: Chuangqi Optoelectronics TikTok account homepage
Another key to Chuangqi Optoelectronics’ success is its high emphasis on user interaction. On the TikTok platform, Chuangqi Optoelectronics’ team actively responds to video comments, especially product questions or purchase inquiries from customers. This instant and direct communication not only increases customer trust but also greatly promotes inquiry conversion.
Image source: Chuangqi Optoelectronics TikTok account homepage
Multi-platform Strategy: Building an All-round Marketing Network
Although TikTok is the main battleground for Chuangqi Optoelectronics’ overseas success, they are not limited to a single platform. In addition to TikTok, Chuangqi Optoelectronics is also actively expanding to other social media platforms, such as YouTube.
Although its performance on YouTube is not as outstanding as on TikTok, this multi-platform strategy provides the brand with more channels to reach users and expands its coverage in the global market.
Image source: Chuangqi Optoelectronics YouTube account homepage
In addition, Chuangqi Optoelectronics’ independent website is also a major highlight of its overseas business. Both TikTok and YouTube have links to its independent site, allowing users to access it directly via the links.
Moreover, unlike relying on platform sales, the independent site can not only attract organic traffic through SEO optimization, but its independent operation also allows Chuangqi Optoelectronics to better control customer data and sales processes, and to continuously optimize marketing strategies through data analysis of user behavior.
On Chuangqi Optoelectronics’ independent site, users can not only browse detailed product information but also place orders directly through the website. This direct-to-customer sales model gives Chuangqi Optoelectronics more flexibility and initiative in the fiercely competitive cross-border market.
Image source: Chuangqi Optoelectronics independent site homepage
By using TikTok, Chuangqi Optoelectronics has successfully achieved a breakthrough in overseas marketing, demonstrating how Chinese LED manufacturing companies can leverage overseas social media platforms to expand into global markets. It also shows many traditional manufacturers that as long as they seize the right opportunity and make good use of digital platforms, traditional manufacturing enterprises can also secure a place in the global market.
In the future, we hope more Chinese companies can follow Chuangqi Optoelectronics’ example and achieve overseas success through overseas social media deployment!
