This document is the 2024 Korea Cross-border E-commerce Festival Marketing Guide, with main contents including:
1. Important Korean Marketing Festivals and Strategies
- New Year's Day: A statutory holiday celebrated with family gatherings. Marketing can include sending blessing emails with coupons, setting up lotteries, and launching New Year gift sets. Recommended products include health supplements, skincare products, fashion apparel, etc.
- Lunar New Year (Seollal): A traditional festival with a three-day holiday, customs similar to China. Marketing relies on promotional activities, careful packaging and delivery, and giving sample gifts. Recommended products include fashion clothing and accessories, New Year gift boxes, home appliances, etc.
- Valentine's Day (February 14 and March 14): There is a Valentine's Day on the 14th of every month; on February 14, women give men chocolate, and on March 14, men return white candies. Marketing should set up themed events, decorate stores, and create Valentine's Day zones. Recommended products include chocolate, jewelry, couple items, etc.
- Back-to-school Season (March and September): Coincides with the start of the new semester. Product selection should consider improving teaching and learning efficiency, happiness in accommodation, and items with both functionality and aesthetics, such as home appliances, office supplies, digital products, etc.
- Outdoor Sports Season: Koreans love outdoor sports on weekends, and platforms promote products according to the season. Recommended products include hiking gear, fishing equipment, tents, etc.
- Big Smile Day (May and November): A major shopping festival hosted by Gmarket & Auction, with high transaction volume on the first day of the 2024 event. Reference hot-selling items such as golf clubs, iPhones, tents, and trending search terms during the promotion period.
- Children's Day (May 5): A public holiday where children receive gifts and celebrations are held nationwide. Marketing can set up themed pages, launch promotional activities, and give gifts. Recommended products include outdoor play equipment, electronic products, educational toys, etc.
- Parents' Day (May 8): A day to express respect and gratitude to parents, celebrated together. Marketing relies on customized email messages, creating special zones, and offering customized services. Recommended products include health supplements, smart wearable devices, high-end home appliances, etc.
- Mid-Autumn Festival (Chuseok, 15th day of the 8th lunar month): An important traditional festival, a time of harvest and thanksgiving, more grand than Lunar New Year. Recommended products include gift boxes, health supplements, autumn apparel, etc. High cost-performance products are favored, and sports categories have high conversion rates.
- Black Friday: Although not a traditional Korean festival, retailers and e-commerce platforms hold promotions. Recommended products include electronics, home appliances, fashion luxury goods, etc. Chinese home appliances and digital products are popular.
- Halloween: A Western festival loved by young Koreans. Marketing should set up themed events, launch discount packages, and ensure timely delivery. Recommended products include cosmetics, Halloween costumes, party supplies, etc.
- Christmas: A public holiday with unique Korean celebration styles. Marketing requires early preparation of products and logistics planning. Recommended products include home decorations, electronic products, beauty products, etc.
2. E-commerce Festival Marketing Tips
- Provide gift-related services: Including gift options, packaging, recommendations, tracking notifications, etc., to meet customer needs, increase satisfaction and sales.
- Plan festival promotional activities: Warm up in advance, highlight time limits, emphasize exclusive offers, combine festival themes, use coupon codes to attract customers to buy.
- Use social platform marketing: Precisely target audiences, create valuable content, place ads, build interaction, use influencers to expand brand influence and boost sales.
- Email marketing: Segment target audiences, create attractive content, optimize mobile experience, follow up reminders to attract traffic and increase sales.
- Register local stores: Enhance brand competitiveness, reduce risks, enjoy policy benefits, protect rights, and facilitate financing.
- Strengthen customer relationships: Personalized communication, offer exclusive discounts, restart strategies, collect feedback, and maintain long-term customer relationships.
3. Points to Note
- Warehouse inventory management: Take stock in advance, communicate with suppliers and logistics providers, optimize layout, stock up in overseas warehouses to ensure smooth sales and delivery.
- Festival marketing care: Attach blessing cards or send greetings to enhance customer experience and loyalty.
- Keyword optimization: Research and incorporate keywords to improve search engine rankings and attract target customers.
4. Introduction to ESG Cross-border E-commerce
- Founded in 2002, headquartered in Hong Kong, with branches in multiple locations, entered the Chinese market in 2014.
- Cooperates with many global and local platforms, providing one-stop services including store opening, registration, and traffic generation.
- Possesses abundant resources, talent, and experience to enhance seller competitiveness and reduce operational risks.
In addition, the document also includes ESG seller case sharing, such as sellers specializing in small home appliances and smart home products experiencing a surge in sales during major promotions, and Gmarket sellers' GMV and daily order volume during Big Smile Day; introduces Spain's largest electronics platform PC launching merchant recruitment; emphasizes that the report's views only represent the author's personal position, and provides ways to contact ESG cross-border e-commerce for more cross-border inquiries.
