This document is the 2024 Q4 BrandOS Overseas Brand Social Media Influence Ranking and related analysis report released by OneSight. It mainly focuses on the performance of Chinese overseas brands on overseas social media platforms, covering the ranking introduction, ranking situation, brand analysis, social media platform trends, and marketing suggestions.
1. Ranking Overview
- Ranking Introduction: The BrandOS Overseas Brand Social Media Influence Ranking is a data ranking of the performance of Chinese overseas brands on social media platforms. The scores are calculated based on the homepage data of Chinese overseas brands on overseas social media platforms collected by OneSight, providing reference for brands.
- Data Source and Scope: Data is sourced from publicly available data on Facebook, X (formerly Twitter), Instagram, and YouTube platforms. The statistical period is from October 1, 2024 to December 31, 2024, covering nearly ten thousand Chinese overseas brands across more than twenty major industries.
2. BrandOS 2024Q4 Overseas Brand Social Media Influence Ranking
- TOP100 Ranking: Shows the rankings of brands in various industries. The gaming and consumer electronics industries performed outstandingly, with brands such as "Genshin Impact" and "realme" ranking at the top. The scores and quarterly ranking changes of each brand are also listed.
- Industry Rankings: Presents the TOP30 brand rankings for industries such as consumer electronics, e-commerce, industrial manufacturing, gaming, and travel services, analyzing the competitive landscape and development trends of brands in each industry.
- Newly Listed Brands: Lists the newly listed brands in each ranking, reflecting new industry developments, such as "Reverse: 1999" and "Cooler Master" appearing on the list for the first time.
3. BrandOS 2024Q4 Overseas Brand Social Media Influence Analysis
- Industry Distribution: The consumer electronics industry accounts for the largest proportion in the TOP100 ranking, with gaming and travel services also having a high share. Compared to Q3, the proportion of consumer electronics and gaming industries has increased.
- Industry Scores: The gaming industry has the highest average score in the TOP100 ranking, while the industrial manufacturing industry has seen the largest increase in average score. There are significant differences in brand scores across sub-industries, with the largest gap between the highest and lowest scores in the application category (non-gaming).
4. 2025Q1 New Trends and Marketing Suggestions for Overseas Social Media Platforms: Points out five major trends such as deep integration of AI technology and optimization and expansion of video functions. Brands are advised to use AI tools to improve content quality and pay attention to privacy compliance; leverage video function optimization to expand influence; use interactive features to enhance user engagement; plan ahead for commercialization opportunities on emerging platforms; seize new advertising formats and promotion opportunities.
5. BrandOS Scoring Criteria Explanation: By quantifying the operational status of overseas social media, it provides reference coordinates for brands. Core indicators include number of followers, follower growth, etc., with data sourced from official data of the four major platforms. A distribution-oriented statistical method is adopted, dynamically adjusting scores based on data across the entire network. Scores consist of base scores and bonus points for outstanding homepages.
