This document mainly focuses on the performance of Chinese overseas brands on overseas social media, covering ranking lists, industry trends, and evaluation models.
1. Introduction to the Ranking List: The BrandOS ranking has been compiled since 2019, initiated by OneSight, and jointly released with the China International Transnational Corporation Promotion Association starting from 2025. It ranks nearly ten thousand Chinese overseas brands based on their performance on overseas social media platforms (such as Facebook, Instagram, etc.), with data sourced from the public data of these platforms from January 1 to March 31, 2025.
2. Ranking List: The TOP20 list of overseas brand social media influence for multiple industries in the first quarter of 2025 has been announced. In consumer electronics, Xiaomi, OPPO, and vivo are at the forefront; in the automotive sector, BYD, Great Wall Motors, and Geely Auto stand out; in home appliances and home furnishing, Haier, Hisense, and TCL lead. There are also specific rankings for industries such as intelligent manufacturing, new energy, new retail, cultural tourism, and pan-entertainment.
3. Overseas Social Media Platform Trends and Marketing Suggestions: The document introduces new trends of mainstream overseas social media platforms in the first quarter of 2025, such as enhanced personalized interactive experiences, widespread application of AI, new platform transformations, strengthened dominance of video content, and the emergence of new advertising formats and promotional opportunities. In response to these trends, corresponding marketing suggestions are provided for overseas brands, such as pushing customized content based on user interests and using AI to improve marketing effectiveness.
4. Explanation of Influence Model Indicators: The BrandOS overseas brand social media influence model evaluates brands from multiple dimensions, including follower scale, interaction efficiency, and content creation capability. Through detailed indicators such as cross-domain ecosystem penetration, multi-dimensional interaction aggregation, and global public opinion traction, the brand's ranking within the industry is comprehensively calculated. The scores of brands in each industry ranking list consist of basic scores and platform weighted scores.
5. About the Organizers: The document introduces the China International Transnational Corporation Promotion Association and OneSight. The former was established in 1993, aiming to promote the development of transnational corporations; the latter was founded in 2017, providing marketing strategies and technical services for the globalization of Chinese enterprises.
