Black Friday is counting down, and the anxiety of going-global brands is becoming more concrete: growth targets are right in front of them, teams are still stuck in a large amount of repetitive work, while AI tools are updated round after round.

The opportunity brought by AI is not just isolated efficiency gains, but also rethinking how overseas business gets done. To find an answer that suits you, you need to watch technological changes and also hear how people actually doing business put it into practice.

On October 29, FastMoss will hold China's first AI summit for cross-border e-commerce in Nanshan, Shenzhen. Centering on AI technology, overseas growth, and business implementation, the summit has invited guests from investment institutions, cross-border brands, and the AI application field, and has also arranged on-site AI training and a Skill/Agent Challenge, hoping to move AI from discussion to practical operation.

Image source: FastMoss

Not just discussing trends, but also how AI gets into business

What can AI bring to cross-border e-commerce? Different roles may have different answers.

One feature of this summit is that it puts these perspectives into the same event.

The first six guests have been officially announced. Here are the highlights:

From investors to brand operators to AI application practitioners, this guest lineup also gives the summit a chance to discuss the same question from different angles: how exactly will the changes brought by AI affect the operations and growth of cross-border companies?

Compared with simply learning about new tools, hearing the judgments of different roles may be more helpful for sellers to find an entry point that suits them.

Not only listen to others, but also get hands-on yourself

During Black Friday, many tasks are both important and time-consuming: monitoring competitors' prices and promotions, preparing content materials for different markets, aggregating advertising and sales data, screening influencers, and handling customer service and inventory alerts. Behind these tasks, companies actually have their own methods: which data to look at, when to send alerts, and how to judge whether an influencer is suitable.

The challenge focuses on Black Friday e-commerce operation tasks and encourages people to turn business experience into runnable, reusable AI works. Writing a Skill means clearly explaining information, judgment criteria, and execution steps; building an Agent means connecting materials and tools so that AI works according to the task.

There will be AI expert teaching and assistant guidance on site. Even people with business experience but no technical background can start from familiar work and practice along. Bring a laptop and build and run it once on site.

The challenge offers more than RMB 30,000 in cash prizes, plus Token points rewards equivalent to RMB 200,000. The judges still look at real problems: whether AI can solve them, and whether the running process, results, and business value can be clearly explained.

For companies, this is one step further than just listening to sharing: pushing an AI application from an idea to a runnable, discussable solution, then going back to supplement materials and adjust processes, so it can continue to be used in Black Friday preparation and daily operations.

With Black Friday approaching, it is exactly the time to re-examine business processes

Why choose to hold this summit before Black Friday?

For cross-border e-commerce, major promotions often mean concentrated growth in business volume. Product selection, advertising, content, influencer cooperation, customer service, and inventory management all increase at the same time; teams must handle more tasks while ensuring execution efficiency as much as possible.

At this point, whether AI can truly help is no longer just a discussion about the future.

As AI tools and applications continue to develop, companies no longer need to think only about 'whether to use AI,' but about how to find the right entry point and gradually consolidate effective methods.

This is also why Tuke is paying attention to this summit.

We have always focused on growth opportunities for Chinese brands going global, and we continue to observe changes in overseas channels such as TikTok. AI is bringing new possibilities to cross-border business, and whether these possibilities can ultimately translate into growth still needs to be explored in combination with real markets, products, and operating scenarios.

If you also want to find some new ideas for your overseas business before Black Friday, you might as well come to the site and talk together.

Reply in the backend with the keyword 'Summit' to obtain the event registration method.

On October 29, Tuke will also be on site to discuss AI and overseas expansion practices with everyone.