790The upcomingRamadanis an important marketing node. Major overseas brands are targeting this opportunity in hopes of achieving ideal marketing results. The well-known toothpaste brand that everyone is familiar with,Colgate, has launched major campaigns during Ramadan in previous years. By collaborating with Tuke creators, it achieved remarkable promotional results: video completion rate increased by 14.4%, click-through rate increased by 7%, and engagement rate increased by 2.2 times.
The Marketing “Ambition” of Ramadan
Colgate launched a new type of toothpaste that can effectively remove coffee, tea, and tobacco stains, aiming to promote it to Tuke users in Saudi Arabia and convey the concept that “even if you don’t give up your morning coffee or tea every day, you can still have whiter teeth.”
Coinciding with the arrival of Ramadan, they targeted this marketing node and prepared to establish connections with sub-communities across Saudi Arabia through collaborations with Tuke creators, thereby deeply reaching Saudi users.
Powerful Weapon—Collaboration with Tuke Influencers
Tuke influencer @ana.beeko was one of Colgate’s partners in promoting the new toothpaste. With her humorous, interesting, and imaginative video content, she has gained a large following on Tuke, currently boasting 2.9 million followers. Moreover, she is proficient in Arabic, which greatly facilitated Colgate’s connection with sub-communities in Saudi Arabia and its reach to Saudi users. The toothpaste videos released in collaboration achieved impressive view counts.
Therefore, if you want to promote new products in other countries or regions, you can also learn from Colgate’s “approach” by collaborating with local influencers, thereby better attracting the attention and trust of local users for your products.
A Perfect Ending
Although marketing during Ramadan is highly competitive, as long as you find the right method, there’s no need to worry about achieving good results. Colgate is a great example.
According to Tuke for Business, Colgate’s “offensive” during Ramadan, with the help of Tuke creators, achieved impressive results! The creators’ videos greatly increased the proportion of users who watched the entire video, with video completion rate up by 14%, click-through rate up by 7%, and engagement rate more than doubled, bringing a perfect conclusion to Colgate’s “offensive.”
It is not difficult to see that Colgate’s excellent promotional results during Ramadan are inseparable from their collaboration with Tuke influencers. Based on this, for other domestic companies, if you want to expand into overseas markets and acquire a large number of Tuke users in a specific region, seeking influencer collaborations is also the best choice.
If you don’t know how to find influencers, or don’t know how to co-create videos with them, you can seek help from professional overseas marketing service providers. A professional team can provide support in terms of resource channels, filming equipment, technical talent, and more. With the help of a professional team, overseas companies can achieve marketing results far beyond expectations and fight a “beautiful battle” in the upcoming new year’s Ramadan.
Source: Tuke for Business
