Many people’s understanding of brand Tuke is still stuck in the traditional notion of “going out”.They believe it’s just mature domestic brands expanding into overseas markets, with the main body still in China, directly selling domestic products abroad for overseas consumers to purchase.

But in reality, Tuke is no longer limited to this single model. For example, many Chinese brands choose to establish brands overseas,relying on China’s strong supply chain for production and upgrades, while deeply localizing operations in the target market, ultimately achieving a new model of Chinese intelligent manufacturing+global branding.

 

Image source:Google

Of course, this model is not suitable for all categories and still needs to be analyzed based on industry characteristics and market conditions.

Take the electric bicycle segment as an example,currently,the globalE-bike market continues to expand, and it is expected that by 2033 the market size will exceed $144.33 billion.

 

Image source:Grand View Research

Among them, North America and Europe are the core consumer markets,with growth rates maintained at 15%–20% in 2025–2026. China, as the world’s largest producer and exporter of electric bicycles, will have a production volume exceeding 63 million units in 2025, a year-on-year increase of14.8%.

From these data, it’s not difficult to see:North America and Europe have strong market demand, while China possesses an irreplaceable supply chain advantage, and the two are highly compatible.

For this reason, the electric bicycle category is very suitable for Chinese brands to adopt the model of overseas landing with domestic support, achieving dual-center collaboration between China and abroad, and creating a truly global brand.

 

Image source:Google

The brand we are introducing today,Aventon, is a typical representative that has successfully followed this path.

From an unknown small brand,it has grown all the way to nearly $300 million in annual revenue,takingthe number one market share in North America’s electric bicycle market as a dark horse in the industry.

Next, let’s take a look together at how it developed along the way?

 

Image source:Google

From ordinary manufacturer to the benchmark seller with the number one market share

According to public information,the Aventon brand was founded in California, USA in 2012.

Its founder, Mr. Zhang, comes from Yongkang, Zhejiang, which is not onlythe capital of hardware manufacturing in Chinabut also the core hub of the domestic bicycle industry chain.

Mr. Zhang grew up in a machine tool and factory environment, later studied in the US, and is also a seasoned outdoor sports enthusiast.

During his studies in the US, he keenlynoticedthe strong demand among local students for cost-effective bicycles, combined with the mature supply chain advantages of his hometown,after graduationheofficially foundedtheAventon brand.

Although the production supply chain is rooted in China,Aventon’s operations team is entirely composed of local US talent.Throughout the brand’s growth, it has alwaysadhered to dual localization in China and the US, connecting the entire industry chain from production to market.

In the early days,Aventonfocused on fixed gear bicycles,its first modelMataró quickly opened uptheLos Angeles marketthanks to minimalist design and high cost performance.Leveraging the industrial advantages of Yongkang, Zhejiang, it quickly scaled up through e-commerce channels.

 

Image source:Google

In 2015, due to the rise of shared bikes,the traditional bicycle market was severely squeezed, and the niche fixed gear segment faced an elimination crisis.Meanwhile,the overseas outdoor travel and new energy wave emerged,E-Bikeushered in a boom.

In 2018, Aventondecisivelyshifted its strategy,moving from traditional bicycles to the electric assist bicycle segment, launching its first electric assist bicyclePace 500.

In 2020, the explosive growth caused by the pandemic greatly boostedgreen travel demand,Aventon’s orderssoaredby10 times,the brand immediately expanded production capacity, launchingLevel, Sinch and other models, with annual revenue reaching $32 million and shipments of about 50,000 units.

 

Image source:Google

In 2021, the brandachieved a breakthrough in products,launchingits first all-terrain electric assist bicycleAventure,which became a bestseller upon release, establishing its position in the mid-to-high-end market.

In 2022, Aventonstartedfundraising and channel expansion, completing its first round of financing worth tens of millions of dollars,and also entered North America’s largest home appliance retailerBest Buy, with annual revenue exceeding $200 million.

In 2023, Aventon’s market share in North Americaroseto25%,ranking first in the industry,surpassingleading US localbrandsRad Power Bikes,with total annual revenue of about$300 million, becomingthe recognized benchmark seller in the global electric bicycle segment.

 

Image source:Google

Leveraging influencer marketing on social media to drive precise traffic

However, in the long run, for a brand to stand in the market for the long term and achieve sustained hot sales, it must continuously expand its brand influence and convert more potential consumers into loyal users.

Based on this, leveraging social media for marketing and promotion has become an important direction for many Tuke brands.

Aventon is no exception. It relies on mainstream overseas social platforms such as TikTok, continuously delivering high-quality content and creating lifestyle scenarios to reach target consumer groups and strengthen its brand influence.

OnTikTok,Aventon attaches great importance to influencer marketing, adopting a multi-point layout and broad coverage strategy to allow electric bicycle products to reach more potential consumers.

On one hand, it collaborates with professionalE-Bike influencers on the platform, precisely covering core category users and relying on professional reviews to endorse the product and brand strength.

For example, TikTok cycling influencer @toptobottom.mtb with 176,800 followers once collaborated with Aventon to shoot a short promotional video.

Although this influencer doesn’t have a huge following, his video content focuses on professional function explanations and outdoor complex terrain tests, with extremely strong fan stickiness and outstanding viewership.

 

Image source:TikTok

In the video released in collaboration withAventon, he conducted comprehensive tests on the electric bicycle, focusing on the performance aspects most concerned by riders:pedal smoothness, chain firmness, handlebar safety, seat adjustment convenience, and endurance performance.

Although the video is only31 seconds, it is packed with information and directly addresses users’ core concerns about product performance.

So far, this video has received5.4 million views and 186,200 likes.

It proves that this kind of professional test content can effectively attract performance-focused users, greatly enhancing their recognition and trust in the product.

 

Image source:TikTok


Video source from influencer@toptobottom.mtb’s TikTok account

On the other hand,Aventon also actively expands its audience circle, collaborating with lifestyle influencers on TikTok to shoot content covering diverse life scenarios, allowing the brand to reach a wider range of everyday users.

TikTok couple influencers @wearedanandsam, with 1.3 million followers, are one of its partners. They filmed a lifestyle short video themed “giving my wife a mysterious gift”.

 

Image source:TikTok

In the video, the husband secretly prepared two couple’s electric bicycles, recording his wife’s surprised reaction as she walked out of the house and saw the gift.

Currently, this video has exceeded one million views and received49,900 likes.

Many viewers left comments affirming the product:“In my opinion, this is the best electric bicycle, both endurance and speed are great.”

It’s clear that this kind of content close to real life scenarios is more likely to trigger emotional resonance among users, effectively enhancing brand affinity and precisely matching the actual usage needs of overseas users.

 

Image source:TikTok

Conclusion

In summary,the rise of Aventon is not an isolated case, but a microcosm of Chinese brands rising in the global electric bicycle market.

With the continued explosion of overseas green travel demand and the constant release of policy dividends, the entire segment is ushering in unprecedented development opportunities.

China’s supply chain, with mature technology and capacity advantages in batteries, motors, frames, and other core components, also provides solid support for brand Tuke.

Of course, opportunities always favor pioneers.Whether it’s learning fromAventon’s mature approach of localization operations + social media efforts, or exploring differentiated opportunities in niche markets, Chinese brands are likely to secure a place in this blue ocean.

The globalization story of electric bicycles has just begun, and the next protagonist to step onto the stage may be your brand.