The sales performance of "Toys and Hobbies" in June declined, with a month-on-month decrease of 17.08%; however, the sales revenue grew significantly, with a month-on-month increase of 22.95%, reaching a total sales revenue of $10.18M, leading to a market share increase of 10.83% compared to the previous month. In addition, the rise in average transaction price indicates an increased demand for high-value products in the market. This suggests that consumers are more inclined to purchase toys and hobby products of better quality and higher prices.
In terms of promotion activities, both the number of promoters and the number of product promotion videos declined, with promoters down by 11.45% month-on-month and product promotion videos down by 9.06% month-on-month. The decrease in the number of promoters and promoted products may reflect improved promotion efficiency or a natural growth in market demand.
