Case Background
52TOYS is deeply expanding into the US market, requiring full responsibility for account operations, shop operations, and livestreaming. As a well-known Chinese trendy toy brand, 52TOYS has chosen TikTok as its core platform in the US market, using a full-chain e-commerce operation model to push high-quality trendy toys to overseas consumers, achieving the dual goals of brand globalization and sales growth.
Solution
Full responsibility for TikTok account operations, shop operations, and livestreaming, expanding into the US market through a full chain. The specific strategies are as follows:
Daily content operations and follower growth for the brand's official TikTok account. Plan creative short video content such as unboxing, display, and gameplay around trendy toys, continuously accumulate brand fan assets, and enhance the brand's awareness and influence in the US market.
Full-chain management and optimization of TikTok Shop. Improve product listing, detail page optimization, order processing, and after-sales service system, creating a complete closed loop from content seeding to transaction conversion, enhancing store rating and repeat purchase rate.
Build US market livestream rooms with a matrix of professional anchors. Form a localized anchor team, through in-depth product explanations, real-time interaction, and limited-time promotions, stimulate user purchase enthusiasm, achieving stable output and continuous growth in the livestream rooms.
Marketing Results
Deeply expand the US market for the 52TOYS brand, fully covering three business lines: account, shop, and livestream. Through six months of systematic operation, 52TOYS has achieved a brand presence from 0 to 1 on US TikTok, collaborated with 1000+ influencers, and successfully validated the full-chain operation model for Chinese trendy toy brands going global on TikTok.
