This document is the "TikTok Shop 2024 Sports & Outdoor Category Report (Southeast Asia)" released by EchoTik, mainly analyzing the TikTok Shop sports and outdoor category market in Southeast Asia from November 2023 to November 2024, providing merchants with market insights and decision-making references.
1. Overall Market Trends: The sports and outdoor category in the Southeast Asian market has seen fluctuating growth in GMV over the past year. The Thailand site leads with a GMV of approximately $23 million, while other sites are between $15 million and $17 million. However, among all sites, only the Malaysia site ranks in the TOP10 for this category, indicating that the market capacity still needs further expansion. In terms of growth trends, the Thailand and Indonesia sites are growing rapidly and continuously, while the growth rate of other sites has slowed down.
2. Site Analysis: A detailed analysis of the sports and outdoor category is conducted for six sites: Thailand, Vietnam, the Philippines, Malaysia, Indonesia, and Singapore, covering overall category performance, GMV growth trends, secondary subcategory prices and transaction situations, shop competition landscape, and best-selling items. For example, the GMV of the sports and outdoor category in the Thailand market is growing steadily, with a monthly GMV peak of nearly $4 million, and the GMV prices of its secondary subcategories are concentrated between $5 - $10; the Vietnam market shows fluctuating GMV growth, with a peak of $2.1 million, mainly relying on influencer and celebrity marketing.
3. EchoTik Platform Introduction: EchoTik is a third-party TikTok overseas short video and live e-commerce data analysis platform, featuring a comprehensive data and metrics system, exclusive browser plugins, real-time live room traffic monitoring, and other core capabilities, providing e-commerce sellers and influencer marketers with product selection positioning and effective advice.
