The operation process of a feed pellet machine actually attracted 8.9 million views on TikTok?

Isn’t that just unbelievable?!

But this is not a scam at all. That’s just how the overseas TikTok platform works. Videos that seem ordinary or even have flaws in China often get great views abroad.

What’s more, these videos posted on TikTok by Henan Snow Owl Machinery Equipment Co., Ltd. (referred to as “Snow Owl”) are all real demonstrations of their equipment.

On this world-leading short video platform, Snow Owl has not only successfully attracted widespread attention from the international market through this approach, but also showcased the sophistication and strength of Chinese manufacturing.

Image source: TikTok

Founded in 2017, Snow Owl is a joint-stock machinery manufacturing enterprise integrating scientific research, production, and sales.

Its main products include feed pellet machines, feed pellet production lines, fish feed extruders, feed mixing and grinding machines, etc., which are widely used in various aspects of agricultural production.

Currently, these products have gained a good reputation in both domestic and international markets due to their high efficiency and reliability.

Henan Snow Owl Machinery Equipment Co., Ltd. Image source: Internet

With the advent of the digital era, Snow Owl realized that traditional business expansion methods needed to keep up with the times.

To this end, they not only strengthened their product technology R&D, but also embarked on an innovative marketing journey on TikTok, the world’s largest short video platform.

This transformation not only expanded their market influence, but also demonstrated the company’s smooth transition from traditional manufacturing to modern digital marketing.

Snow Owl’s TikTok account @feedmillmachine now has more than 304,200 followers and has accumulated 2.1 million likes. One video showing the operation process of the feed pellet machine has reached as many as 8.9 million views, becoming a real viral hit.

Snow Owl’s TikTok account status

As a feed pellet machine manufacturing factory, Snow Owl has successfully seized hot trends on TikTok and grasped the interests and market trends of international consumers.

Snow Owl’s strategy is to use the #chicken tag to promote its feed pellet machine. Although this tag is often associated with chicken food content, Snow Owl’s machine operation videos stand out among many food videos due to their uniqueness.

These videos capture the process of corn and vegetables being transformed into pellet feed. This visual satisfaction makes such stress-relieving content particularly popular on TikTok, effectively attracting a large audience’s attention.

Popular works under the #chicken tag Image source: TikTok

Snow Owl’s video content is mainly based on real scenes, showing the complete process from raw material handling to feed forming. This transparent display not only increases the trust of potential customers, but also deepens the market’s understanding of the practicality and reliability of its products through detailed demonstrations of product operation and effects.

The aforementioned video with 8.9 million views captures the entire process of vegetables and cornmeal being processed into feed pellets.

From pouring in the vegetables and cornmeal to the completion of the feed pellets, in just 16 seconds, the video fully demonstrates the function and efficiency of the feed pellet machine, effectively conveying the product’s high quality and ease of operation. This realistic display greatly enhances viewers’ interest in Snow Owl’s feed machines.

Image source: TikTok

In terms of online interaction, Snow Owl is very active in the video comment section, promptly responding to viewers’ inquiries about product details, prices, or logistics information, ensuring an efficient customer service experience and brand reputation.

Inquiries from viewers in the comment section

Although TikTok is Snow Owl’s main battlefield, their online marketing strategy is not limited to just one platform.

Snow Owl is also active on YouTube, with 266,000 followers, showcasing detailed product operations and real application scenarios to convey the efficiency and innovation of their feed machines. This content not only deepens consumers’ understanding of Snow Owl’s products, but also helps establish the brand’s professional image.

Snow Owl’s YouTube homepage

In addition, Snow Owl has also built an independent website, displaying detailed company information and product introductions, highlighting the functions and advantages of their main products such as feed pellet machines and feed production lines. The website is rich in content and aims to provide comprehensive information for global customers, helping them understand Snow Owl’s technological strength and product range.

Snow Owl’s independent website homepage

Besides these, Snow Owl has also listed products on Alibaba International, effectively expanding its international market coverage and ensuring it can meet the market demand in more regions.

Snow Owl’s Alibaba International homepage

So, do you see it? In this digitally connected global era, even a feed pellet machine can become an internet celebrity on TikTok!

By skillfully using social media, Snow Owl has not only let the world witness their machinery manufacturing technology, but also successfully secured a place in overseas markets.

This is the charm of globalization—every niche market is full of infinite possibilities.