440With Black Friday approaching, the buzz around "Black Friday promotions" on TikTok has already soared, with views surpassing 2 billion.
For cross-border sellers, this is not only the annual traffic peak, but also a golden opportunity for explosive orders! If you want to seize this moment, the three major TikTok Shop operation secrets will be the key to victory.
Today, let’s talk about these three core operational techniques to help everyone master TikTok and ignite sales!
Image source: Google
1. Product Card Strategy: The "Ticket" to Organic Traffic
In TikTok Shop, product cards are the "ticket" to boosting organic traffic.
If brands can put effort into optimizing product cards, they have the chance to gain higher exposure and click-through rates.
Hair care brand TYMO BEAUTY is a successful example of the product card strategy. TYMO BEAUTY made TikTok its core channel for brand promotion and seeding two years ago, and in just two years, accumulated over 5,000 collaborative videos, exploring efficient methods for spreading and attracting traffic.
TYMO BEAUTY's TikTok account homepage
In July 2023, they officially launched TikTok Shop and successfully achieved GMV of over $5 million during Black Friday. TYMO BEAUTY’s success is inseparable from their meticulous optimization of product cards.
Total sales of TYMO BEAUTY’s shop Image source: DidaDog
So, how do you optimize product cards? Here are some key points:
1. Product Title: Incorporate brand keywords, trending search terms, and long-tail keywords in the title to improve search ranking and click-through rate.
2. Image and Video Display: Use a main image that grabs attention in 2 seconds, supporting images that highlight selling points, and videos showing details, so buyers can intuitively understand the product and increase their desire to buy.
3. Detailed Description: Write descriptions around selling points that users may care about and add keywords to attract platform recommendations.
Data shows that 80% of product card traffic in TikTok Shop comes from "You May Like" recommendations. Through continuous optimization of product cards, TYMO BEAUTY not only accumulated a large amount of organic traffic but also successfully increased product exposure, achieving outstanding performance during Black Friday.
Image source: Google
2. Influencer Short Videos & Live Streaming: Efficient Sales Conversion
The influencer matrix of short videos and live streaming is TikTok’s secret weapon for efficient sales. By leveraging influencers’ impact, sellers can reach their target audience faster and achieve both brand awareness and sales.
Women’s fashion brand Nowrain is a model in this area. By collaborating with multiple influencers and managing several accounts, the brand successfully attracted over 100,000 followers.
Nowrain’s TikTok account matrix
At the same time, the brand also collaborates with influencers who have a fan base, such as a video with food influencer @foodandfamily (512,900 followers), which successfully gained nearly 20,000 likes. These influencer sales videos not only increased Nowrain’s brand popularity but also helped the brand reach target users more precisely.
During the UK "Fashion Discovery" festival, Nowrain won the title of "Top Fashion Merchant" with the help of influencers and firmly occupied the top three positions in the women’s fashion category on the platform, becoming a successful case and showing the huge potential of influencer collaboration in brand promotion.
Image source: Nowrain brand independent site
3. Advertising for Product Promotion: Precise Targeting for Rapid Growth
Advertising is an effective way to validate market demand and quickly boost sales. By precisely targeting users through ads, you can not only increase brand awareness but also create a closed loop of traffic conversion.
American apparel brand Guess Jeans successfully utilized this strategy. By promoting the #InMyDenim Challenge opening ad on TikTok, the brand attracted a large number of users to participate.
Works under the #InMyDenim tag Image source: TikTok
Within the first six days of the campaign, more than 5,500 users participated in the challenge, posting videos with the #InMyDenim tag and successfully igniting attention. In the end, the total views of all participating videos exceeded 10.5 million, the participation rate reached 14.3%, and Guess Jeans’ TikTok account gained more than 12,000 new followers, successfully achieving a closed loop from advertising to interaction.
Guess Jeans’ TikTok account homepage
This year’s Black Friday promotion is a huge opportunity for cross-border sellers. By fully utilizing TikTok Shop’s operational strategies, you have the chance to reach new sales peaks. Take advantage of the Black Friday momentum and let your TikTok Shop orders soar!
