672Selling on TikTok Shop, it's easy to boost sales with low prices, but how do you break through with high-ticket products?
Why does a $200 smart cat litter box dominate its category as TOP1? How does an electric nail clipper achieve a cold start with 500 daily sales? And how does a bottle of vitamin supplements reach monthly sales of a million?
Today, we'll break down these three real cases to reveal the explosive formula for high-ticket products: product pain points + content explosion + influencer fission + user experience, all are indispensable!
Image source: Google
1. Vertical influencers + quality self-broadcasting, breaking the high-price trust barrier
· Influencers must be vertical: Find "pet product review" bloggers, not general lifestyle influencers.
· Live streaming must be authentic: No gimmicky promotions, but answering users' specific concerns (such as "Can it be used in multi-cat households?" "Are consumables expensive?").
Case 1: Meowant Smart Cat Litter Box
The Meowant team adopted a "vertical influencer + scenario live streaming" strategy: sending samples to 300+ pet vertical influencers monthly, offering a high 20% commission; inviting pet influencers to test the product live, demonstrating anti-pinch tests and noise comparisons, and answering users' questions about suitability for multi-cat households in real time. This approach helped the product achieve over $1 million in sales during Black Friday, with a repurchase rate of 35%.
Image source: TikTok
2. Cold start relies on "self-made content" to reverse-leverage influencer cooperation
· Content should be "rough" but real: Users trust "ordinary people testing" more than polished ads.
· First organic traffic, then paid promotion: Once a viral video achieves ROI, amplify it with smart advertising.
Case 2: Skyworth Personal Care Electric Nail Clipper
The Skyworth Personal Care team was inspired by a viral video of a dad accidentally hurting his child's nails, and developed a safe electric nail clipper targeting children's nail care pain points.
They adopted a "real user testing + batch content" cold start strategy: first using an eggshell membrane to simulate baby skin for safety comparison tests, with the video reaching over a million views; then mobilizing employees to shoot 20+ family usage scenario videos, authentically showing the effects for children of different ages. For influencer cooperation, they packaged the viral video template into an "influencer toolkit," attracting 200+ parenting influencers to collaborate proactively. This combo enabled the new product to reach 500 daily sales within a week, with an average order value of $49.9.
Image source: TikTok
3. Supplements rely on "content blitzkrieg," building a closed-loop influencer ecosystem
· Influencers need "endorsement": Even with few followers, a professional identity boosts trust.
· Local warehouses speed up delivery: Supplements have high repurchase rates, and multi-warehouse layouts allow users to receive goods within 3 days, reducing refund rates.
Case 3: ZOOONE NATURE Eye Care Vitamin Mineral Supplement
Through market research, ZOOONE found that 35% of American office workers suffer from dry eye syndrome, and developed lutein chewable tablets accordingly. Their influencer strategy focused on collaborating with niche influencers with medical backgrounds, such as ophthalmic nurses and optometrists. Although these influencers have around 10,000 followers, their conversion rate is three times that of ordinary influencers. At the same time, they set up local warehouses in major US cities, reducing delivery time to 2-3 days. This precise seeding strategy enabled the product to achieve $1.2 million GMV in February 2025, a month-on-month growth of 143%.
Image source: TikTok
Summary: High-ticket explosive product = product strength × content density × influencer fission
To achieve explosive sales in the US TikTok Shop, you need to start from multiple aspects: product, content, and influencers.
From the above three real brand cases, as long as you master these strategies and flexibly apply them according to your own situation, merchants can achieve good results in the US market.
