512In recent years, the global electric bicycle market has experienced explosive growth.
According to data from marketresearchfuture, the global electric bicycle market size reached $34.2 billion in 2024, and is expected to exceed $73.92 billion by 2032, with a compound annual growth rate of 10.11%.
Image source: marketresearchfuture
Behind this growth is the increasing demand from consumers for green travel, as well as the intensifying problem of traffic congestion in the process of urbanization.
Against this trend, an electric bicycle brand from Shenzhen, China discovered a business opportunity and quickly seized the chance to enter overseas markets.
With innovative product design and precise overseas marketing strategies, the brand achieved sales of over100,000+ in just its second year, demonstrating strong growth momentum.
Today, it has successfully entered more than 100 countries and regions worldwide, establishing a complete industrial chain covering R&D, manufacturing, overseas warehouses, brand marketing and promotion. This brand isFiido.
Image source: Fiido
From Smart Hardware to Electric Bicycles
According to reports, the Fiido brand was established in 2016 and is an electric bicycle brand underShenzhen Feidao Technology Development Co., Ltd..
The founding team of the brand originally engaged in smart hardware R&D, and also had experience in product design and production processes. They observed that the popularity of shared bicycles had cultivated users' cycling habits, but traditional bicycles still had room for improvement in terms of endurance, portability, and intelligence. Therefore, the team decided to focus on developing E-Bike products that combine lightness, intelligence, and stylish design, filling a gap in the market.
Image source: Fiido
How to Win Overseas Consumers? Product Strength is Key
In overseas markets, the competitiveness of the product itself is crucial. Fiido brand is well aware of this, and has therefore invested a lot of effort in product R&D.
To make it easier for users to carry and store, Fiido uses lightweight aluminum alloy materials, making the products more portable. At the same time, the battery is hidden in the seat tube, increasing the endurance of its electric bicycles and enhancing the user experience.
Image source: Fiido
Mastering Social Media Marketing: Boosting Brand Growth
In overseas markets, having a good product is not enough; it is equally important to make consumers aware of and trust the brand. To this end, Fiido has put great effort into social media marketing, especially on TikTok and YouTube, attracting target users through diverse content.
TikTok: Short Videos + Livestreaming, Full Coverage
As a platform where young people gather, TikTok is one of the main battlegrounds for Fiido's brand promotion. The brand increases exposure in two ways:
- Short Video Sales
Currently, Fiido's official TikTok account @fiidoebikeofficial has only 2,182 followers and 12,100 likes, and is still developing, but it already has two viral videos with over a million views—one with 2.5 million views and another with 1.7 million.
Image source: TikTok
The account mainly posts creative short videos showcasing product functionality. For example, in the viral sales video with 2.5 million views, the content is very simple: the male and female protagonists drive outdoors, wanting to ride and enjoy the scenery.
They easily take out the Fiido folding electric bicycle from the car trunk, quickly unfold and restore it with simple operations. Then, the two ride the lightweight and comfortable electric bicycle, enjoying the beautiful scenery along the way.
Many users expressed interest after watching, commenting: "Great bike", "Looks cool!", "Hi, I'm interested", "Excellent!"
Image source: TikTok
- Livestream Sales
In addition to producing a large number of lively and interesting short videos, Fiido also makes full use of TikTok's livestreaming feature.
During livestreams, the brand team explains in detail the core selling points such as the smart control system, foldable design, high-quality lithium battery, and motor, answering viewers' real-time questions one-on-one, allowing potential users to intuitively and comprehensively understand the product's performance and advantages.
Image source: TikTok
YouTube: Influencer Reviews + Real User Feedback
On YouTube, Fiido collaborates with tech and outdoor influencers, using unboxing and review videos to showcase its product features.
For example, collaborating with tech blogger Soldier Knows Best, who has 812,000 subscribers, this blogger filmed a super detailed review video for the Fiido D3 Pro electric bicycle, which received 140,000 views after release.
Image source: YouTube
It attracted many users to comment below the video:
"I've watched a lot of reviews about this bike, and yours is clearly the best."
"Very good review video. Ordered on Sunday, it's being shipped from the Poland warehouse. Thanks for your advice, very helpful." "This bike is on sale! Just bought one."
"Just wanted to watch something for fun, but got attracted. My fast motorcycle days are over, this is fun, looks like I need this."
It is clear that this influencer-endorsed promotion format easily builds user trust and stimulates purchase desire.
Image source: YouTube
Independent Website Layout: Enhancing Brand Control
To develop steadily in overseas markets, Fiido has also set up its own overseas independent website.
In terms of design, the independent website adopts a unified color scheme and graphic style to ensure consistency and professionalism in visual effects. At the same time, the brand has optimized the shopping process, placing key information that consumers care about (such as estimated delivery time, after-sales service, etc.) in prominent positions, creating a thoughtful and considerate shopping experience for users.
In this way, when third-party platforms have purchase restrictions, users can seamlessly switch to the independent website to complete their purchase, ensuring continuity and convenience.
Image source: Fiido
Conclusion: Chinese Brands Going Global, Opportunities Are Always There
Fiido's success overseas is no accident, but is based on keen insight into market trends, continuous refinement of product strength, and precise overseas marketing strategies.
Its experience shows that Chinese brands are fully capable of gaining a foothold in overseas markets—the key is whether companies are willing to take the first step.
As long as brands dare to break through traditional thinking, carefully refine their products, and skillfully lay out their marketing, many brands will have the opportunity to shine on the international stage!
