Tuke undeniably has the power to help brands go viral.

However, it's truly surprising that a single puzzle stress-relief toy could take the European and American markets by storm!

Recently, a puzzle stress-relief toy called "Rat Exterminator Pioneer" has quickly sparked a sales frenzy on Tuke, becoming the new favorite in the European and American markets. Not only did this toy sell 50,000 units in a short period of time, but it also generated astonishing sales revenue.

According to Kalodata statistics, from February 5th to March 5th, sales of "Rat Exterminator Pioneer" soared to 51,700 units, with a transaction amount as high as $82,100! The explosive growth of these numbers is not only shocking, but also highlights the tremendous influence Tuke has in product promotion.

Sales exceed 50,000 units. Image source: Kalodata

In fact, this is not the first time the "Rat Exterminator Pioneer" toy has gone viral. As early as 2020, it won the hearts of countless consumers with its unique fun and stress-relief features.

Moreover, during the pandemic, this toy was suitable for children to play with, and also for adults to relax and interact with their kids, quickly becoming a popular choice for parents to train their children's reasoning ability and reaction speed.

Additionally, it is small, lightweight, and inexpensive, making logistics very convenient.

As a result, even though it is a cross-border product, its popularity on Google continued to rise at the time, even skyrocketing from a ranking in the hundreds of thousands to the top 5, becoming the number one new product in its category within a month of launch.

However, because "Rat Exterminator Pioneer" was so popular at the time, countless sellers rushed to imitate it. This led to the subsequent intense wave of rights protection disputes.

It is reported that the company behind "Rat Exterminator Pioneer," Foxmind, had already submitted graphic trademark applications long ago, including 18 trademarks such as keywords, mainly registered under category 28. Other stores using them without authorization face the risk of being shut down for rights infringement once discovered.

In 2020, thousands of stores were shut down, which is a bloody example.

Therefore, even if you want to ride the wave of popularity, you must act cautiously, pay attention to avoiding infringement issues, and maintain a competitive edge in pricing, supply chain, etc.

U.S. Trademark and Patent Office. Image source: Zhixinyi Intellectual Property

Foxmind holds patents. Image source: Jude Intellectual Property

In addition, although Tuke can indeed be a "star-making machine," bringing extraordinary popularity and traffic to brands, for cross-border sellers, blindly chasing trends is actually inadvisable.

Before choosing a trending product market, you still need to do thorough research to avoid unnecessary losses. Take the "Rat Exterminator Pioneer" puzzle toy as an example: based on data from various platforms and local market responses, the market for this type of product is already saturated, and new entrants will inevitably face fierce competition.

So, in summary, to achieve long-term development on the road to internationalization, we should make wise decisions based on our own strengths and actual circumstances. What suits you is the best; only strategies that truly fit your own characteristics and market needs can help you stand out and go further in a fiercely competitive market.