344Sports, weight loss, and fitness have always been hot topics of global concern. As the climate warms in most parts of the world and summer approaches, people are preparing to wear more revealing clothing to highlight their body curves. In order to achieve their ideal figure before summer arrives, accelerating the process of slimming and shaping has become a common focus of attention.
There is a brand in Shenzhen that has seized this opportunity. With asmart nutrition scale, it quickly became a sensation on Tuke, achievingGMV of over $1.7 million in just three months.
This brand is Etekcity under Vesync. How did they do it?
Etekcity overseas independent site
Vesync was established in 2021 and is a small appliance brand under Shenzhen Chenbei Technology Co., Ltd., focusing on the high-end North American market. Vesync owns three core brands: Levoit, Cosori, and Etekcity, which are positioned in environmental home, kitchen appliances, and smart devices, respectively, covering almost all categories of small appliances on the market.
Since Etekcity's smart nutrition scale was launched in Tuke's US store in January 2024, its sales have shown rapid growth.
According to Echotik data, as of now, this product'stotal sales have reached 61,400 units, with total sales revenue of about $1.78 million. Especially on April 30, 2024, sales reached 2,200 units, with a single-day sales revenue of about $78,700, setting a new sales record.
The key to achieving such results lies in the product'sunique positioning.
Etekcity's smart nutrition scale is not just a weighing tool, but a smart device tailored for health management.
It uses a food-grade stainless steel platform and high-precision sensors to ensure weighing accuracy and reliability. The slim and compact design increases user portability and ease of use.
In addition, this electronic scale can be used with a dedicated app, providing a wealth of nutritional data for various foods, helping users track the nutritional content and calorie intake of their food. It is especially suitable for people who are losing weight, diabetics, fitness enthusiasts, and cooking lovers.
Image source: Etekcity overseas independent site
Moreover, to maximize brand awareness, Etekcity actively collaborates withmid-tier and long-tail influencers in the health, fitness, and home sectors on Tuke, rapidly boosting brand recognition and attracting a large number of users' attention and purchases.
According to Echotik data, in the past 30 days, a total of 468 influencers participated in promotion, producing 750 product videos and holding 39 live streams.
Among them, Tuke influencer @wetikshop posted a short video on April 14, 2024, demonstrating how to use the electronic scale to measure the calorie content of foods such as bananas and carrots, and pointed out the convenience of the scale, including quick setup and handy app features.
This intuitive and persuasive demonstration greatly attracted consumers' attention and desire to purchase.
According to Tuke data, the video has reached 15.1 million views, generating estimated sales of $412,600 and 15,000 units sold.
In addition to collaborating with influencers, Etekcity also encourages user-generated content, sharing their real experiences with the product. This content includes unboxing videos, product usage tutorials, and results displays.
This strategy not only increases the diversity and credibility of the content, but also further expands the brand's influence through users' social circles.
For example, some users may share stories of how they improved their health by using the Etekcity smart nutrition scale. These real experiences are more likely to touch potential customers and motivate them to try and purchase Etekcity's products.
It is through these effective marketing strategies that the Etekcity smart nutrition scale has successfully attracted a large number of users' attention and purchases on Tuke, bringing huge exposure and sales growth to the brand, consolidating its market position and brand influence, and establishing a good brand image. This is not just a short-term promotional campaign, but a strong support for the brand's long-term development.
And these seemingly simple marketing strategies are exactly what many brands are trying to implement in their overseas expansion, but have not done well.
Overall, the success of the Etekcity smart nutrition scale on the Tuke platform demonstrates the huge potential of precise market positioning and effective marketing strategies. As people's pursuit of a healthy lifestyle continues to deepen,the market prospects for such health management tools will become even broader.
It is believed that in the future, Etekcity will continue to maintain its leading position in the health management field through innovative products and effective marketing strategies.
