468Recently, there have been quite a few new developments on overseas platforms such as TikTok, Temu, and Amazon. Let’s take a look together with TuKe.
01
TikTok Major Events
1. Lowered Entry Threshold for TikTok US ACCU Stores: TikTok has recently lowered the entry threshold for ACCU stores in the US region. Business entity requirements: The operating entity of Amazon self-operated stores must be a US entity and consistent with the entity entering TikTok. Equity requirements: The shareholding ratio of the ultimate Chinese national beneficiary in the US entity must be ≥25%. Store rating score: Must be ≥4.0 (for furniture, men's clothing, and underwear categories ≥3.8). Operating duration: Store must have been operating for at least 3 months. Account health score: Must be ≥250 points.
2. TikTok UK Launches First FYD Event: TikTok UK will host a week-long "For You Days" promotional event, offering exclusive discounts of up to 50% on various brands. The live sales event will last up to 16 hours, covering thousands of popular products, bringing consumers a fun shopping experience and competing with Amazon Prime Big Deal Days.
3. TikTok to Shut Down Music Streaming Service: On November 28, 2024, TikTok will shut down its music streaming service, TikTok Music, and will no longer compete in this area. Instead, users will be guided to other platforms via the "Add to Music App" feature. After the shutdown, access to TikTok Music, including login, subscription, and all other functions, will no longer be available. Users' accounts and data will be automatically deleted after the service closes.
02
TikTok Hot-Selling Products
1. TikTok Headphone Remote Sells 7,000 Orders in a Day: An OWS HD headphone featuring unique ERAZER ANC noise reduction technology ensures excellent spatial audio. This product was launched on TikTok on June 26 and sold over 110,000 units in just over three months. In the past ninety days, the product averaged 3,000 orders per day, with a peak of over 7,200 orders on August 8.
2. TikTok Cute Wave Phone Case Gains Popularity: A stylish electroplated wave-shaped iPhone case perfectly combines fashion and practicality. @hicaseethy’s video reached 2.7 million views and 40,900 likes. The product went live on TikTok on July 10 and has sold over 9,000 units. On August 15 and September 2, it sold more than 1,000 units in a single day.
3. Niche Track Creates Explosive Product with Annual Sales of Ten Million USD: Under the personal care brand Akunbem, a women's electric shaver launched in November 2023 has reached total sales of 430,900 units as of September this year. In 28 days, sales in the beauty and personal care shaver category continued to rise, with a total of 60,900 units sold and total sales reaching $1,600,300.
03
Latest News from Other Overseas Platforms
1. Temu Semi-Managed Service Coming to Two Sites: The TEMU platform will soon launch semi-managed services in the Czech Republic and Poland markets, bringing new growth opportunities for sellers. The Czech site is expected to go live on September 29; the Poland site is planned to open on October 6; merchants can start listing products from September 22.
2. Shopee Brazil Adds Three Distribution Centers: Shopee expands its business footprint in Espírito Santo, Brazil, with three new "last mile" logistics centers in Cariacica, Guarapari, and Sao Mateus to enhance its logistics network.
3. Taobao Launches English Version in Testing Phase: Malaysia and Singapore have become the first countries where Taobao launches its English version, marking the first time Taobao has offered a language version other than Chinese since its founding. Currently in testing, users can enjoy a smooth shopping experience.
4. Amazon’s New Return Policy for Grading and Resale: Amazon has introduced a new product return management option called "Grading and Resale" for independent sellers in the US using Fulfillment by Amazon (FBA). This optional program, previously only available to retail brands, is now open to independent sellers, providing consumers with affordable second-hand product options.
5. Amazon South Africa Launches Local Marketplace Feature: Amazon South Africa has announced the launch of a brand-new local marketplace—Shop Mzansi, offering thousands of products across categories such as toys, home appliances, baby products, and beauty products. The platform aims to showcase and promote South Africa’s rich and diverse culture and support the development of local small businesses.
Image source: Meijing Net
04
Development of E-commerce in Overseas Countries
1. UK E-commerce Summer Sales Surge 40%: Research shows that British consumers’ enthusiasm for shopping soared this summer, driving the growth of the country’s online retail performance. Data shows that from June to August this year, e-commerce sales on the platform increased by 40% year-on-year, reaching a total of £40 million, with sales volume increasing by 237,000 units.
2. 87% of Online Purchases in Italy Rated as Good Quality: Since Temu entered the Italian market, consumer satisfaction with online shopping experiences has been high, with 89% of respondents expressing trust in their online shopping experience and 87% of online purchases rated as good quality.
3. New US Customs Regulations: Small Parcels Face Fines: The new regulations, effective in October, require all 86 types of transactions to submit relevant information before goods arrive at the first port of entry. The new rules also impose a $2 fee on minimum threshold goods, with fines for small parcels starting at $5,000, and the voluntary abandonment period for small parcels shortened to 15 days.
Information source: ww.fashionnetwork
The above are some popular news items compiled by TuKe for everyone. We hope this helps you better understand the overseas market and keep up with its dynamic developments.
