451Once upon a time, who could have imagined that one day, WeChat, a product from the same company, would break QQ’s monopoly on domestic social media platforms and stand as its equal?
Just like Facebook and YouTube never expected that Tuke, a “foreign” newcomer, could catch up to their decade-long efforts in download numbers within just a few years.
However, in the United States, as established social media giants, YouTube and Facebook still have the broadest user base.
According to the latest report from the Pew Research Center, 83% and 68% of American adults respectively say they have used YouTube and Facebook, while 47% say they have used Instagram.
As for the “rising star” Tuke, 33% of American adults say they have used it.
This result may seem incomparable to those domestic giants, but it has only been a few short years since Tuke entered the US market. Compared to 2021, Tuke’s reported usage has already increased by 12 percentage points,making it the fastest-growing social media platform in the US.
Moreover, among American teenagers, Tuke has long surpassed domestic veterans like Instagram and Facebook, firmly occupying the second place.
As competition between social media platforms intensifies, each platform is constantly developing new features and optimizing algorithms to attract and retain users. In this process, users’ social media habits also show distinct differences in age, gender, race, and educational background.
Young people, especially young adults aged 18-29, are more inclined to use platforms like Instagram, Snapchat, and Tuke, while older user groups tend to use YouTube and Facebook more.
Additionally, Tuke and Instagram are particularly popular among Hispanic and Asian Americans, while LinkedIn usage is closely related to users’ educational levels, showing differentiated usage patterns of social media among different user groups.
These data not only reveal the popularity and usage preferences of social media among American adult users, but also reflect how social media platforms adjust their content and service strategies according to different user characteristics to maintain their appeal in fierce market competition.
This is also something we need to closely monitor when building brands for overseas markets.
As a social media platform that originated in China, Tuke’s development is closely related to every one of us involved in overseas expansion.
And based on the facts, we can reasonably predict thatin 2024, Tuke’s user base will continue to expand and seize more market share.
Meanwhile, with technological advancements and ever-changing user needs, social media platforms will also face new opportunities and challenges. Competition between platforms will become even fiercer, and content innovation and personalization will become key factors in attracting and retaining users.
Furthermore, as issues of data privacy and misinformation become increasingly serious, social media platforms will also need to find a balance between user experience and protecting user privacy in order to maintain their brand reputation and user trust.
