370Domestic birth rate is declining, is there no future for the children's market?
There is a children's shoe factory that bluntly says “This is simply alarmist talk!”
If the market here doesn't work, just go abroad.
A viral TikTok video has reached 1.3 million views, and the account has received a large number of inquiries one after another.
HAKI SHOE children's shoe factory tells us that you have to find your own fortune.
Brand Outlook
HAKI SHOE factory is a Chinese factory brand focused on children's shoe production. After establishing a solid foundation in the domestic market, HAKI SHOE children's shoe factory gradually turned its attention overseas, actively exploring the possibility of going global.
In order to open up the overseas market, HAKI SHOE children's shoe factory has improved the functionality and comfort of its products to meet the strict safety standards for children's products in different markets, and has used social media platforms such as TikTok for promotion, successfully attracting a large number of overseas buyers.
Next, Tuke will show everyone how HAKI SHOE children's shoe factory is laying out on TikTok and other overseas platforms.
Introduction to HAKI SHOE Children's Shoe Factory
TikTok Layout
Faced with the rise of many overseas social media platforms, HAKI SHOE children's shoe factory chose TikTok as its main base for going global. This is not only because TikTok has a wide young user base, but also because it helps brands build a highly interactive and high-conversion content ecosystem.
Now, the TikTok account of HAKI SHOE children's shoe factory—hakishoe—has gained about 139,500 followers within a year of establishment, with more than 232,300 likes in total, and an ER engagement rate of 5%. This is already a very good achievement for a B-end factory account.
HAKI SHOE Children's Shoe Factory TikTok Account Status
By observing the data of the TikTok account hakishoe in the past 30 days, it can be found that the average number of views of this account has reached 65,600, and both the number of followers and likes are showing a steady upward trend.
HAKI SHOE Children's Shoe Factory TikTok Account Data
According to Tuke's understanding, the reason why HAKI SHOE children's shoe factory's TikTok account has been in a steady upward state is because the content team's videos are very much in line with TikTok's content style. The video content mainly focuses on simple and intuitive product displays, plus behind-the-scenes footage of the production process, all of which have brought good data to the account.
For example, a video released by the TikTok account hakishoe showing the price advantage comparison of children's shoes received 1.3 million views, bringing traffic to HAKI SHOE children's shoe factory and attracting many potential customers.
Video released by TikTok account hakishoe
Unlike some accounts that only do hard product ads, HAKI SHOE children's shoe factory presents its production process, product displays, and even real customer feedback one by one on TikTok. These contents published on TikTok have also brought good inquiry results to HAKI SHOE children's shoe factory. For example, this video with 1.3 million views received 8,745 comments, many of which contained useful customer inquiry information.
Inquiry situation of TikTok account hakishoe video
Multi-platform Layout, Overseas Independent Website Construction
After opening up the situation on TikTok, HAKI SHOE children's shoe factory did not forget to build an overseas independent website.
The independent website is not only an important platform to showcase the brand image, but also the central base for product sales, user interaction, and brand stories. The independent website of HAKI SHOE children's shoe factory is consistent with the style of its TikTok account, featuring a simple and clear page layout that makes it easy for users to quickly find the information they need.
HAKI SHOE Children's Shoe Factory Independent Website Page
For overseas brands, user reviews on independent websites play an important role in building trust. The independent website of HAKI SHOE factory also integrates a customer review system and social media links, further strengthening the interaction between the brand and users. Users can share reviews after purchasing products, and other potential users can also get references from these real feedbacks.
In addition, HAKI SHOE children's shoe factory also promotes its products through different social media platforms, achieving a multi-platform layout. They have opened an account on Facebook and gained 4,467 followers.
HAKI SHOE Children's Shoe Factory - Facebook Account Page
Overall, the achievements of HAKI SHOE children's shoe factory on TikTok are not actually dependent on massive advertising investment or special technical advantages, but on a down-to-earth and authentic content operation strategy to win users' trust.
Going global is not just about advertising, but also about getting closer to the audience in a "localized" way and conveying the emotion of "we are just like you".
We look forward to seeing more domestic companies in the future, like HAKI SHOE children's shoe factory, narrowing the distance with overseas users through layouts on platforms such as TikTok and Facebook, achieving wide brand communication, and finding their own place in the global market.
