As cross-border e-commerce competition becomes increasingly fierce, logistics fulfillment capability has become a key factor affecting the stability of sellers' operations and user experience.

Recently,Tuke Shop US announced that it will implement an adjustment plan for order fulfillment compliance assessment starting from June 8, 2026, making four important updates to the logistics scoring rules.

The new regulations focus on distinguishing seller responsibility from uncontrollable risks in the logistics process, while improving the fairness of the assessment and guiding sellers to further optimize their logistics management strategies.

 

Image source:Google

Clear division of logistics responsibility, end-point delays not included in seller ratings

The most notable aspect of this adjustment is the cancellation of the rule for separately deducting points for logistics delivery delays.

According to the new regulations, as long as the seller completes the first scan within two working days after the order is generated and updates the order status to "in transit", any subsequent delays caused by carrier transfer, sorting, or end-point delivery will no longer be included in the seller's fulfillment penalty points.

This move essentially divides the entire logistics process into the seller-controllable segment and the logistics carrier segment, clarifying the boundaries of responsibility for both parties.

For a long time, end-point delivery in cross-border logistics has been greatly affected by local logistics networks, weather, and even holidays, with a certain degree of uncertainty. Removing this part of the risk from seller assessment helps reduce the pressure on sellers caused by uncontrollable logistics delays, and is a pragmatic response to the real difficulties of cross-border sales.

 

Image source:Google

New missed scan appeal channel, logistics certificate management becomes key

At the same time, the new regulations have added an appeal channel for delayed shipment scanning. In actual operations, there are occasional situations where the logistics provider has collected the goods but has not completed the first scan in time, resulting in the system determining that the seller delayed shipment.

For such missed scan issues, the new regulations allow sellers to appeal by submitting official handover receipts stamped by the logistics provider, on-site handover photos with clear timestamps, and other evidence. Once verified, the relevant scores can be removed.

This mechanism not only provides sellers with a reasonable remedy, but more importantly, it directs sellers' attention to the traceability of the logistics process and certificate management.

The platform recommends that sellers proactively confirm the standard format of handover certificates with third-party logistics service providers and systematically archive and save collection records. Especially for sellers using self-shipping models, ensuring that the information chain from package handover to first scan is traceable and verifiable will be the core lesson for making good use of the appeal mechanism and avoiding misjudgment risks.

 

Image source:Google

Change in assessment indicator orientation, driving sellers to strengthen front-end timeliness

It is worth noting that while the new regulations relax end-point responsibility, they still maintain strict requirements for sellers' front-end fulfillment timeliness. The rule that shipment and first scan must be completed within two working days remains unchanged.

Moreover, the platform has also revised the calculation method for on-time delivery rate, which will mainly count the seller-controllable shipping speed and first scan timeliness in the future, while uncontrollable end-point delays will no longer be included in this indicator.

This means that the platform's assessment focus is more on the seller's own outbound preparation and logistics handover efficiency. The shift in policy orientation essentially encourages sellers to invest more resources and management efforts in warehouse management, order processing, and efficient coordination with logistics providers in the early stages, thereby improving overall scores by strengthening their own controllable timeliness foundation.

 

Image source:Google

Seller strategies need urgent adjustment, selection and review of logistics partners is crucial

In the face of the new regulations, cross-border sellers need to actively adjust their operational strategies to seize opportunities and meet challenges. The primary task is to re-evaluate cooperation with logistics service providers.

Sellers should choose logistics partners with standardized operations, timely scanning, and the ability to provide standardized handover certificates, and establish a regular review mechanism to monitor the timeliness and stability of their first scans.

Secondly, internal processes must strengthen awareness of certificate management, ensuring that every logistics handover is traceable and a complete evidence chain is retained for possible appeals.

In the long run, as the first scan becomes the lifeline of the assessment, sellers with the capability can consider optimizing warehouse layout, improving packing and sorting efficiency, and even exploring system integration with logistics providers to achieve seamless linkage between outbound information and logistics scanning, fundamentally enhancing the certainty and competitiveness of front-end fulfillment.

 

Image source:Google

Conclusion

Overall,this fulfillment assessment adjustment by Tuke Shop US is a policy evolution that balances fairness and efficiency.

By finely distinguishing logistics responsibilities, it reduces the burden of some uncontrollable risks for sellers; at the same time, by strengthening front-end timeliness assessment and the appeal mechanism, it guides sellers to improve their internal management and logistics collaboration professionalism.

As the platform rules become more mature, a healthier and more prosperous cross-border e-commerce ecosystem is worth looking forward to.