430If you ask which products are popular in the United States, you definitely can't ignorehealth supplements.
Due to the emphasis on health and other factors, many American consumers are very enthusiastic about purchasing health supplements.
The huge demand has provided "fertile ground" for the growth and expansion of health supplement brands. Today, TuKe wants to introduce Zoyava, a health supplement brand that sells quite well in the US market.
Their TikTok shop sold a total of150,000 orders in the past 28 days (12.16-1.12), achieving sales of4.22 million US dollars (about 30.95 million RMB), which is an exceptionally impressive result.
Image source: Fastmoss
Zoyava is a brand established in early 2023, mainly focusing on various functional supplements. As for the specific effects, TuKe won't introduce them here, as that's not the main point. Let's focus on how they made their products go viral, so we can learn from their TikTok shop strategies for our own use.
Image source: Zoyava official website
The sales of Zoyava's TikTok shop come fromproduct cards, self-operated store accounts, and influencer marketing—these three main channels, accounting for 21.94%, 0.15%, and77.92% respectively. The highest proportion comes frominfluencer marketing, which consists of influencer live streaming and influencer video marketing, serving as the "backbone" for boosting Zoyava's product sales.
Data shows that in the past 28 days,2,882 TikTok influencers promoted this brand's products, producing2,727 live streaming sessions and6,041 promotional videos.
Image source: Fastmoss
1. Influencer Live Streaming Sales
TikTok influencer @tiffanyhinton26, who has 6,169 followers, has repeatedly live-streamed to sell their products.
In a live stream on January 7 lasting 2:29:11, the cumulative number of viewers was 9,869, driving 150 sales for the Zoyava brand and generating3,775.29 US dollars in sales, about 27,700 RMB.
In another live stream on January 10 lasting 2:39:19, the cumulative viewers reached 12,700, driving 101 sales and generating3,179.99 US dollars in sales, equivalent to about 23,300 RMB.
Although she doesn't have many followers, her live streaming sales ability is not to be underestimated. In just two live streams, she sold products worthover 50,000 RMB, perfectly proving the saying "small streamers have big potential"!
So when choosing TikTok streamers for live streaming sales, you don't necessarily have to focus only on big streamers. Cooperating with smaller streamers who have good live streaming data might be more cost-effective.
Image source: Fastmoss
2. Video Sales
After discussing live streaming sales, let's talk about what actions Zoyava has taken in short video sales.
1) Self-operated Accounts
TuKe has encountered brands that have opened TikTok self-operated accounts but don't post videos, but Zoyava, like most brands, is clearly serious about operating their own accounts—and they run five of them.
Among them, the account @Zoyava is the one bound to their TikTok shop, currently with 15,600 followers. In the past 28 days, this account posted one sales video, driving 218 sales and generating4,323.98 US dollars in sales, which is a decent result.
Even better than this account are their other two self-operated accounts:
The account @HealthBabe posted 23 sales videos in the past 28 days, selling 727 orders and generating17,600 US dollars in sales; the account @northwellness posted 19 sales videos, driving 2,293 sales and generating69,100 US dollars in sales.
Image source: Fastmoss
2) Influencer Collaboration
In terms of influencer collaboration for video sales, TikTok influencer @sara21elizabeth, who has 11,200 followers, is worth mentioning.
She posted a 46-second video, which, after advertising, has reached13.7 million views, directly driving8,612 sales and generating247,000 US dollars in sales, equivalent to1.81 million RMB.
The content of this video isa genuine personal sharing, first explaining why "I" take Zoyava's products, then mentioning other situations where it's suitable. The video content is natural and authentic, which is indeed attractive for encouraging target users to place orders.
Image source: Fastmoss/TikTok
3. Building an Independent Website
TuKe has learned that, besides focusing on their TikTok shop, Zoyava has also built its own independent website (overseas official site). When users enter the official site, they are immediately presented with the product ordering interface, so if they want to buy, they can place an order online, which to some extent promotes sales conversion.
Moreover, the homepage of their TikTok account @Zoyava also features a link to the independent site and a phone number, so target users can contact them or shop anytime, anywhere, which further helps boost conversion.
Image source: TikTok
Overall, Zoyava's approach to TikTok is quite standard, essentially relying on the "three-piece set":influencer short video sales, influencer live streaming sales, and self-operation.
Some people may think this strategy is "old" and lacks innovation.
But as the saying goes:"It doesn't matter if the strategy is new, as long as it works", and it is often these steady and reliable brands that can go further in overseas markets. What do you think?
