In today's wave of cross-border commerce, there are countless brands and individuals who have relied on Tuke to achieve a turnaround in survival, or even personal wealth.

The only difference lies in the methods and timing, but this does not mean that other brands or individuals cannot learn and replicate these successes.

For example, today we are talking aboutStormi Steele, a post-90s hair stylist, and her brand Canvas Beauty, which, with itsbody lotion "Body Glaze", has created a sensation on Tuke, with total sales exceeding 500,000 units, becoming a new favorite among countless young people.

1. Body Glaze: The New Darling on Tuke

According to EchoTuke data, Canvas Beauty's body lotion "Body Glaze" ranked 4th on the Tuke Shop product sales chart in the 11th week of 2024 (March 11-17), achieving weekly sales of 37,200 units and a sales revenue of $757,200.

Afterwards, sales of Canvas Beauty's body lotion soared, and have now surpassed 535,000 units, continuing to show strong growth momentum.

On Tuke, the #bodyglaze hashtag is about to reach hundreds of millions of views, and the number of related videos has exceeded 10,000. Not only are many well-known influencers enthusiastically recommending this body lotion, but a large number of consumers are actively sharing their experiences, earning Canvas Beauty an excellent reputation.

However, the skincare brand market has become fiercely competitive, and there are issues such as consumers' concerns about ingredient safety, lack of personalized choices, and product effectiveness.

How did Body Glaze break through these "barriers" and stand out?

This is all thanks to the founder of Canvas Beauty, Stormi.

2. Canvas Beauty: The Transformation from Hair Stylist to Brand Founder

In 2018, Stormi, a post-90s hair stylist, founded Canvas Beauty, focusing on the research and production of hair care products such as shampoos and conditioners. This was closely related to her previous work, so she understood consumer needs even better.

And in just one year,Canvas Beauty achieved a net profit of up to $1 million, demonstrating Stormi's keen market insight and remarkable business acumen.

However, Stormi did not stop there. She keenly recognized the huge potential of the skincare market and decided to enter this field. Thus, Body Glaze was born, becoming the pioneer for Canvas Beauty's entry into the skincare market.

Body Glaze offers17 unique fragrances, such as Cotton Candy Toast, Drunken Peach, Donut, etc., to meet the personalized needs of different consumers. Moreover, it features anorganic anti-aging formula rich in antioxidants, bringing a brand-new experience to consumers pursuing a healthy lifestyle.

However, this alone was not enough, as Canvas Beauty's brand awareness was not sufficient to support Body Glaze in becoming an instant hit upon launch.

So, like other brands,Canvas Beauty also chose to operate on Tuke.

But what’s different is thatCanvas Beauty merged its official brand account with founder Stormi's personal Tuke account.

Although this strategy paved a new path of "the founder as the Tuke influencer", it actually places high demands on the founder's charisma and audience appeal.

Just like Chen Ou, CEO of the early Chinese beauty e-commerce site Jumei, if managed well, it can attract countless fans and bring the brand closer to consumers, but if not, it can become the biggest pitfall.

Fortunately, judging by the results, Stormi succeeded.

When Body Glaze sales exploded, many netizens even called on Stormi to hire more staff, and some even expressed willingness to help remotely.

On Tuke, Stormi shares not only products, but also her life and her story, which aligns perfectly with Tuke's content marketing philosophy.

With her unique narrative style, she tells her story in a heartfelt way, allowing consumers to feel the warmth of the brand. This authentic and down-to-earth approach has won the love and trust of consumers.

Stormi says she will continue to listen to customers and meet their needs. "I firmly believe that as long as we carefully listen to consumers, and strive to become and build this lifestyle brand, Canvas Beauty will gradually expand into the home and cosmetics sectors."

The success of Canvas Beauty is not only the result of Stormi's personal efforts, but also a reflection of her keen insight into market trends and innovative thinking.

Her content marketing on Tuke has successfully brought more customer retention and actual revenue to Canvas Beauty.

These are all things we should learn from when doing cross-border brand marketing.

In the future, we have reason to believe that Canvas Beauty will continue to create more miracles on Tuke and other social media platforms, becoming the new favorite in the hearts of more young people.