554At the beginning of 2025, SHEIN officially launched the "Explosive Order Plan", introducing this new initiative to domestic cross-border merchants.
The launch of this plan undoubtedly provides a valuable opportunity for a large number of cross-border merchants, helping them expand globally and increase brand exposure more efficiently.
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Traffic Support: Tens of Billions of Traffic to Boost Seller Exposure
In the "Explosive Order Plan", traffic support is a core component. SHEIN plans to provide participating merchants with tens of billions of on-site and off-site traffic support. After sellers successfully sign up for the event, in addition to enjoying various resource positions within the site, SHEIN will also help merchants increase product exposure through off-site traffic channels.
Specifically, SHEIN will not only promote merchants' products within the site, placing them in prominent positions to increase conversion rates, but will also enhance brand awareness in international markets through multi-platform and multi-channel cross-border traffic. For many cross-border e-commerce merchants, this is an important opportunity for brand exposure, enabling them to quickly increase their market share.
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Marketing Plan: Precisely Targeting Consumer Nodes
The "Explosive Order Plan" is not just about piling up traffic, but also reflects refined operations in the global market. Based on in-depth analysis of consumer markets in more than 150 countries and regions worldwide, SHEIN has integrated consumption hotspots in major markets such as Europe, America, the Middle East, Japan, and South Korea, creating a comprehensive and systematic overseas marketing strategy.
Merchants can choose the most suitable sales scenarios based on their main product categories and target market characteristics to participate in SHEIN's marketing plan and maximize sales conversion rates. This precise marketing strategy allows merchants to directly connect with high-conversion overseas markets, reducing unnecessary market testing and achieving performance growth more quickly.
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Product Selection Guidance: Seizing Market Opportunities
Product selection has always been one of the keys to success in cross-border e-commerce, and SHEIN helps merchants develop products with greater market potential through data analysis and market insights. In the "Explosive Order Plan", SHEIN will provide merchants with product selection guidance based on seasonal trends, market bestsellers, and potential trends.
Merchants can carry out targeted product development based on platform data such as "platform hot sales", "market bestsellers", and "potential trends". The platform's guidance provides merchants with a clear market orientation, helping them seize opportunities in a fiercely competitive market. At the same time, if merchants can develop high-quality products according to the platform's guidance, they also have the opportunity to gain additional best-selling opportunities, thereby increasing product market recognition and sales.
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Growth Path: Helping Merchants Accelerate Success
In addition to traffic and product selection support, SHEIN also provides merchants with a clear growth path, from "seed merchants" to "cross-border star stores", helping sellers achieve a leap from 0 to 1 in cross-border e-commerce.
This growth path not only helps merchants receive comprehensive guidance from the platform at the initial stage of entry, but also helps merchants gradually accumulate experience and optimize operations as they grow, ultimately forming a competitive cross-border star store. With the support of the SHEIN platform, sellers can complete the transformation from novice to mature merchant in a short period of time, thereby breaking the limitations of time and space and rapidly expanding into the international market.
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Promoting Merchant Globalization and Enhancing Confidence in Chinese Brands
The significance of SHEIN's "Explosive Order Plan" lies not only in helping merchants achieve multiplied sales, but also in promoting Chinese brands to go global. Through this plan, SHEIN provides sellers with a systematic cross-border operation framework, helping merchants establish a global brand image more quickly.
In addition, SHEIN also hopes to tap the potential of sellers, cultivate a group of cross-border merchants who understand overseas business rules and are proficient in market demand, and enhance the international competitiveness of Chinese products and Chinese brands. This not only helps the growth of merchants themselves, but also promotes Chinese brands to enter the global market and enhances the confidence of Chinese brands on the international stage.
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Conclusion
For cross-border e-commerce sellers, SHEIN's "Explosive Order Plan" is undoubtedly a rare opportunity. Through traffic support, precise global marketing, product selection guidance, and a clear growth path, merchants can enter overseas markets more quickly, increase sales, and build cross-border star stores.
As global e-commerce competition intensifies in 2025, cross-border e-commerce is full of opportunities as well as challenges. For merchants on the SHEIN platform, seizing the opportunity of this "Explosive Order Plan" may make them the next "dark horse" in the international market and achieve a global breakthrough for their brand.
