453In 2025, Temu’s globalization pace continues to accelerate. Since February, Temu has not only launched a local seller recruitment program in Canada, but also made a big push for the semi-managed model in the European market. Sixteen country sites have already gone live, and more new markets are gradually opening up.
Behind these new moves, it is not only an important layout for Temu to seize a share of the global e-commerce market, but also brings brand new growth opportunities for cross-border sellers.
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Officially Open for Canadian Sellers to Join
In the past, Temu’s core advantage lay in “Chinese supply, global sales,” but as its scale rapidly expanded, Temu has also been actively addressing shortcomings in fulfillment efficiency and product diversity. This time, Temu officially launched recruitment for local Canadian sellers, marking a key step in accelerating localized operations.
Unlike before, this recruitment is specifically for merchants registered in Canada with local inventory and delivery capabilities. This means Canadian sellers can directly list products on Temu and ship from local warehouses, solving the problems of long cross-border logistics cycles and high costs.
For Canadian consumers, faster logistics and greater product diversity naturally enhance the shopping experience. For local sellers, leveraging Temu’s traffic advantage and operational resources provides a new low-cost, high-exposure sales channel.
It is foreseeable that this is only the beginning of Temu’s local seller recruitment. In the future, more markets such as Australia and Europe may replicate this model, encouraging local sellers to join and achieving a “cross-border + local” dual-engine drive.
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Continuous Expansion of European Semi-Managed Sites
In addition to local seller recruitment in Canada, Temu’s semi-managed model in the European market is also being continuously promoted. By the end of February, 16 European country sites had launched the semi-managed model, including key markets such as the UK, Germany, France, and Spain. Next, 11 more countries will gradually open semi-managed sites in the second quarter of this year, further expanding Temu’s coverage in Europe.
Temu’s semi-managed model means a more flexible and lightweight way of operating. For sellers already laying out in the European market, this is undoubtedly a window of opportunity to enter more niche markets. For those still on the sidelines, as Temu continues to expand, the threshold for entering the European business is getting lower and now is the right time to get in.
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Temu Becomes the New Battlefield for Cross-Border Sellers
Compared with other cross-border platforms, Temu’s biggest advantage lies in the “traffic + support” combination strategy.
On one hand, Temu continues to buy traffic and promote globally, bringing a huge consumer base to the platform; on the other hand, it gives sellers a significant tilt in traffic, subsidies, and commission discounts during the initial recruitment phase, helping sellers scale up quickly.
For small and medium-sized sellers who want to enter mature European and American markets but lack experience and struggle to acquire customers, Temu is undoubtedly a highly cost-effective choice.
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Conclusion
Whether it’s the launch of local seller recruitment in Canada or the expansion of semi-managed sites in Europe, Temu is laying out its global e-commerce map at an ultra-fast pace.
In the future, Temu will not only be a cross-border platform, but is growing into a comprehensive e-commerce ecosystem where global and local sellers coexist and multiple fulfillment models operate in parallel.
For sellers, how to seize this Temu growth curve, lay out early, and adapt across the whole chain will determine whether they can benefit from this wave of dividends.
