Case Background
E-Light is a DTC brand focused on LED screens. Founded in 2018, E-Light upholds a reverence for technology and a pursuit of innovation, specializing in providing customers with high-performance, high-quality LED grille screen products. We are committed to meeting the broad and diverse needs of customers worldwide, creating stylish and practical outdoor LED display solutions. As a leading LED manufacturer in China, E-Light holds a certain market share in the domestic market. However, with the fierce competition and market saturation in the domestic LED market, E-Light needs to explore new market opportunities to achieve more sustainable growth.
Solution
We proposed a strategy of operating a short video social media matrix to precisely deliver E-Light's product content and business capabilities, thereby attracting Tuke target audiences and increasing Tuke inquiries. We will focus on creative production, developing attractive short video content that highlights E-Light's product features, technological innovation, and manufacturing capabilities, thus arousing strong interest from the target audience. In terms of building the social media matrix, we will cover multiple social media platforms, including but not limited to TikTok, Instagram, YouTube, etc., to ensure that short video content can reach a broader Tuke audience.
By regularly updating short video content, we will maintain close interaction with viewers, answer their questions, and establish deeper social connections. At the same time, we will skillfully guide viewers in the short videos to visit the official website for more detailed product information and contact details, prompting more traffic to convert into substantial inquiries. Finally, we will use social media analytics tools for data analysis, track the performance of short videos, understand audience feedback, and continuously optimize content and operational strategies to ensure the continuous attraction and retention of Tuke audiences, providing strong support for E-Light's expansion in the Tuke market.
