"Tuke has allowed many products to experience the taste of going viral."

01

Achieving Soaring Sales Through Social Media

The rise of a product often cannot do without the support of a platform.

Kaliesha Rae, an American mom, achieved financial freedom by selling crystals on Tuke. The brand she founded, Mineral Fox, has achieved remarkable success in just a few years thanks to its unique brand story, high-quality products, and innovative content marketing strategies.

Image source: Mineral Fox official website

Kaliesha Rae has been passionate about collecting crystals and making handicrafts since childhood. In 2020, she noticed the growing popularity of the crystal market. As a certified crystal healer, Kaliesha not only believes that crystals have unique beauty, but also firmly believes that each crystal contains energy and a story, which can have a positive impact on people's body and mind.

Thus, with her passion and expertise in crystals, Kaliesha founded Mineral Fox in 2021, a California-based crystal shop specializing in various healing crystals, raw stones, and handmade crystal jewelry.

Kaliesha Rae also pays great attention to content marketing, enhancing brand awareness and favorability through social media platforms. From the very beginning of the brand, she started promoting on Tuke, YouTube, Facebook, and Instagram. Social media has played an important role in Mineral Fox's brand promotion.

YouTube

On YouTube, Kaliesha Rae posts order packing videos, introducing the name, shape, size, and meaning of each crystal to attract users' attention. In addition, she shares behind-the-scenes footage of mining crystals outdoors or in mines, increasing the credibility of the products.

Kaliesha's grandfather owns several mines in Utah, Arizona, and Nevada, and she often looks for products at gem shows. These authentic video contents have attracted over 60,000 subscribers. Although the update frequency is not high, each video averages tens of thousands of views.

Image source: YouTube

Kaliesha also uses YouTube videos to show viewers how to identify high-quality crystals and spot counterfeits on the market. She explains each step in detail, from visual observation to tactile feel, and then to checking details with a magnifying glass. This professional content not only increases the audience's knowledge but also enhances their trust in Mineral Fox products.

Tuke

On Tuke, the @mineralfoxgems account posts 4-5 videos per week, including product packing, crystal detail displays, crystal jewelry making, and behind-the-scenes stories of searching for crystal resources. Video views range from tens of thousands to millions.

Image source: Tuke

The most popular are the product packing videos, where Kaliesha uses a large spoon to scoop up crystals, which viewers find very relaxing and satisfying. These videos incorporate ASMR elements, providing users with an immersive audio-visual experience. Kaliesha's children also often participate in packing, evoking viewers' affection. The @mineralfoxgems account already has over 100,000 followers and 1.9 million likes.

In addition, Kaliesha Rae values communication and interaction with users, increasing brand loyalty by answering questions and encouraging entrepreneurship. She personally replies to every question about crystals in the comments section and shares her entrepreneurial experiences and insights. This sincere interaction brings her closer to her fans and builds deep trust.

02

Strategies and Techniques Behind Success

In addition to selling various crystals, Mineral Fox has also launched novel and fashionable crystal jewelry. The official website is designed to be simple and elegant, with clear categories, making it easy for users to quickly find the products they need. As social media traffic increases, many popular products are quickly sold out.

It is worth mentioning that Mineral Fox has set up a "defective products" section on the website, selling slightly lower-quality products at lower prices, which not only reduces costs but also increases the persuasiveness of other products. Moreover, Kaliesha explains the origin and characteristics of these defective products through videos, so that consumers understand that these flaws do not affect the energy and function of the product itself, thus increasing their willingness to buy.

Innovative Packaging and Display

Kaliesha has also put a lot of effort into product packaging. Each order comes with a handwritten thank-you card and a small bag of lavender, enhancing the customer's shopping experience. She also introduces the energy properties and usage methods of each crystal in detail during the packaging process, making customers feel that they are not just buying a crystal, but receiving a carefully prepared gift.

Live Streaming Sales Strategy

Outside of social media, Kaliesha has also tried selling products through live streaming platforms. In weekly live streams, she interacts with viewers in real time, showcases new products, answers questions, and offers limited-time discounts. Live streaming not only boosts sales but also enhances audience loyalty to the brand.

Leveraging User-Generated Content

Kaliesha attaches great importance to the power of user-generated content (UGC). She encourages customers to share their experiences and photos of using crystals on social media, and regularly holds prize draws to motivate more users to participate. This strategy not only increases brand exposure but also builds a strong user community.

Overall, Kaliesha Rae has achieved rapid brand growth through active social media marketing. Her story has not only inspired countless moms who want to start their own businesses, but also provided valuable experience and insights for sellers in other industries.

For other sellers who want to enter this field, learning from her experience and strategies is undoubtedly an effective path to business success.