"Even small commodities can achieve monthly sales of millions of dollars on TikTok."

01

Sudden Wealth Arrives Unexpectedly

In today's era, almost everyone owns at least one smartphone, and phone accessories are no longer anything new. Even overseas, all kinds and styles of phone cases and screen protectors are readily available online, just like the small commodities from Yiwu in China, they can be found everywhere.

But it is precisely such a small commodity that has recently gone viral on TikTok, successfully achievingmonthly sales exceeding 1 million USD, with an average daily sales of over 6,500 orders, and a cumulative total of 130,000 orders!

This product is the tempered glass screen protector, and the brand is Magic John.USA.

Magic John.USA is a small shop specializing in phone screen protectors, with its main product being dust-removal screen protectors. In addition, the store also sells some matching items like phone cases. The reason why Magic John.USA's screen protectors have become so popular is simple: it relies oninnovative design, excellent performance, and the power of social media marketing.

Tear off the packaging film, no professional skills required, just gently cover the product on the phone screen, and the dust-proof film will automatically adhere, saving consumers the trouble of going out to get a screen protector applied.

Doesn't this look very familiar?

Ultra-high transparency ensures screen clarity, while the super-hard material provides strong protection for the phone screen, reducing daily wear and accidental impact.

Isn't this just the standard promotion for tempered glass screen protectors in China?

Let's look at overseas consumer feedback: "The product is of excellent quality, easy to install, I am very satisfied," "Top-notch screen protector, comes with premium packaging, including two pieces of tempered glass."

Consumer feedback is also very positive, with the comment section filled with before-and-after installation photos, and users praising the convenience of this tempered glass. But no matter how you look at it, it seems no different from domestic tempered glass products, so why has it exploded overseas? Sales have even grown rapidly,Could it be that overseas buyers are really "hungry"? Will they "eat" anything?

Actually, that's not the case. If buyers would "eat" anything, then Magic John.USA wouldn't be the only hot shop of its kind.

The reason Magic John.USA's tempered glass screen protectors went viral, besides product quality, issocial media marketing and the market potential of phone accessories.

02

Explosion in Phone Accessories Demand

In recent years, the global phone accessories market has maintained steady growth. According to a Digital Journal report, the global 3C digital accessories market size is expected to reach $1,028 billion in 2023, with a compound annual growth rate of 8.7%.

The phone accessories market reached $88 billion in 2022, with a compound annual growth rate of 6.8%. Among them, the tempered glass screen protector market reached $6.5 billion in 2021, accounting for more than 70% of the consumer electronics market share, showing its dominant position among phone protection products.

Magic John.USA has seized this opportunity.

Moreover, it pays great attention to the power of social media marketing. Magic John.USA's main TikTok account has already attracted 183.1K followers and received 2.1M likes. It also has many account matrices, allowing it to post product videos and regularly conduct live-stream sales, giving its products better exposure.

The TikTok account mainly features different product assembly methods and advantages, with an update frequency of 3-5 videos per week.

At the same time, Magic John.USA actively invites influencers to promote its products. These influencers come from various industries, and some even post quirky review videos to showcase the quality of the tempered glass screen protector.

It is precisely because of these influencer promotions that product sales have seen a significant increase in a short period.

After all, these influencers have considerable reach,most are mid-tier influencers with an average of over 60,000 followers, and one even has 3.3 million followers, with promotional videos accumulating over 30 million likes.

Combined with the creation of the #magicjohn brand hashtag, all of this has greatly boosted product sales growth.

Everything is interconnected; every cause has an effect, which creates this seemingly sudden wealth.

So, it's not about someone being hungry or not picky, nor is it about sudden, unexpected wealth.

What exists is just a small brand shop seizing the market opportunity, advancing step by step, and gradually reaping the fruits of victory.

Just like that young man from Dongguan who returned from studying abroad and became a TikTok sales streamer, gaining 800,000 followers in half a year by imitating English accents from around the world—isn't it the same?

Going viral is never a coincidence, but the inevitable result of various factors combined.

In today's market environment, the importance of marketing strategies is self-evident. Even if a product is of excellent quality, without effective promotion, it may be drowned out by the market.Magic John's case reminds us that leveraging social media platforms and influencer marketing can quickly attract consumers, increase product awareness and sales.

However, success does not happen overnight. As consumers' demands for quality continue to rise, merchants face greater challenges. Therefore, besides marketing strategies, innovation and optimization of the product itself are equally crucial.

Whether it's an emerging brand or an established enterprise, more effort must be invested in product innovation, marketing strategies, and consumer insights to seize every market opportunity. In this fiercely competitive market, only brands that can adapt to change and continuously innovate can stand out and win the favor of consumers.