344With the acceleration of global digitalization, the mobile phone accessories market continues to be booming. With the rise of social media, especially the popularity of TikTok, more merchants and entrepreneurs have seen new market opportunities. Two categories of products—mobile phone accessories and retro mini products—have recently become very popular on TikTok, showing strong market potential.
01
The Mobile Phone Accessories Market Remains Hot
The rise of social media has made it easier for people to record their lives, especially in the fields of short videos and live streaming. To meet the needs of shooting and live broadcasting, the market demand forhandheld stabilizers, photography lights, fill lights and other mobile phone accessoriesis constantly growing.
Post-90s entrepreneur Chen Yang (pseudonym) saw this potential market, resigned from a major company, and foundedShenzhen Ruigaoda Technology, focusing on the research and development and sales of mobile phone accessories.
In the early days of entrepreneurship, Chen Yang and his team developed a series of products around the needs of short video and live streaming scenarios, including handheld stabilizers, desktop gimbals, selfie lights, and fill lights. These products are not only of high quality but also beautifully designed, and are deeply loved by users.
Moreover, in terms of marketing and promotion, by cooperating with TikTok influencers, Chen Yang's shop has seen its sales on TikTok Shop soar. In less than a year since joining,cumulative sales have exceeded 500,000 orders. At the peak of explosive orders, daily sales could reach 2,000 orders, almost taking up all the production capacity of the shop's suppliers.
Of course, the success of Chen Yang's shop is not only due to the efforts of their team, but alsoTikTok Shop's full hosting modelhas provided strong support for Chen Yang's shop.
In the early stage of joining, the TikTok Shop platform manager tailored a one-stop solution for his shop, coveringshop management, marketing promotion, customer service, and logistics distributionand other aspects.
This model not only reduced Chen Yang's workload, allowing him to focus on enhancing supply chain advantages, but also helped him avoid shortcomings in marketing.
In the future, Chen Yang plans to gradually brand the products on the TikTok Shop platform, forming core competitiveness and achieving greater business growth.
02
The Retro Mini Product Craze
In addition to mobile phone accessories, retro mini products have also sparked a craze on TikTok. Especially some nostalgic retro digital products, such as children's mini cameras and mini smartphones, are very popular among consumers.
Recently, data from Echotik shows that a product called "Children's Retro Mini Camera" soldover 6,000 unitsin just one week, with total sales reaching$274,300.
This camera is not only feature-rich and easy to operate, suitable for children of several years old, but its small and lightweight characteristics are also favored by parents.
In fact, the popularity of this camera is not without reason. As early as January this year, the tag #Mini related to "mini" items had already reached hundreds of millions of views on TikTok.
Many consumers spontaneously share the mini products they purchased on the platform, including earphone cases launched by big brands, food model toys, toy phones, etc. The views and engagement rates of these videos are very high.
Even last month, TikTok Shop US had a hot-selling Bezos Max mini smartphone priced at $90. Although this phone is less than half the size of a regular smartphone, it has all the basic functions of a smartphone and looks very much like old-fashioned phones from decades ago. This retro yet practical design quickly attracted a large number of consumers.
Within a month of being listed, sales of this mini smartphone exceeded 2,000 units, with an estimated GMV of nearly $182,000.It also leveraged short video influencers for product promotion, with content such as unboxing, feature demonstrations, and trials attracting audiences and driving good conversions.
The hot sales of mini products indicate that the nostalgic retro shopping trend is still hot on TikTok. Many consumers buy these products not out of necessity, but to satisfy their nostalgia and aesthetic needs.
For merchants, seizing this trend and combining popular platform styles for product selection and content operation will help discover more potential explosive products and further drive sales growth.
Whether it is mobile phone accessories or retro mini products, both show huge market potential under the promotion of TikTok. For merchants and entrepreneurs, accurately grasping market demand and combining platform traffic and operation models can not only achieve rapid product sales but also form long-term competitive advantages through branding operations.
In the future, with the development of the TikTok platform and changes in user demand, more emerging products and innovative business models will continue to emerge, bringing more market opportunities.
