This document is the "2024 Global Nail Products Market Analysis Report" produced by Dashu Cross-border. The main contents include an overview of the nail market, industry analysis, regional analysis, consumer insights, brand case studies, etc., providing a comprehensive analysis of global nail and press-on nail market trends, consumer preferences, and industry technological innovation.
1. Market Overview
- Market Definition and Service Scope: The nail market covers a wide range, including services such as nail trimming and nail art creation, as well as products like nail polish, nail tools, and decorations.
- Market Size: In 2023, the global nail care products market size reached USD 23.41 billion, and is expected to grow to USD 36.26 billion by 2032. The e-commerce market size is also continuously increasing, but offline consumption still holds an important position.
- Product Segmentation: The nail polish segment dominates, with a projected compound annual growth rate of 8.8% from 2023 to 2033.
- Nail Salon Market: Provides professional services and is developing rapidly driven by various factors.
- Press-on Nail Market: The market size is growing rapidly, with simple operation, low price, and a wide variety. Online channels are important sales avenues.
2. Industry Analysis
- Industry Supply Chain: Includes raw material supply and R&D, manufacturing, retail and services. Collaborative innovation across all links is important for brand competitiveness.
- Industry Characteristics: The consumer group is getting younger, service offerings are diversified, and market operations are becoming more branded.
- Industry Development Trends: Under the trend of environmental protection and sustainability, non-toxic organic nail polish is favored; the market size of smart nail printers is growing, with strong performance in the Asia-Pacific region.
- Opportunities and Challenges: Opportunities include rising consumer demand for healthy and eco-friendly products, and the development of smart technologies; challenges include regulatory differences, animal testing bans, and intensified market competition.
3. Regional Analysis
- Asia-Pacific Region: Dominates the global nail market. Markets in China, Japan, and South Korea are large, with young women as the main consumer group and rapid market development.
- European Market: The care products market continues to grow, with increasing demand for semi-permanent nail polish.
- North American Market: Market size is growing, with the U.S. being the largest consumer market and highest nail polish sales. The DIY nail market is also expanding.
- Japanese and Korean Markets: Japan's market revenue is expected to grow, with the 19-29 age group being frequent users of nail services; South Korea's market is expected to expand, driven by various factors.
- Southeast Asian Market: Indonesia's market size continues to grow, per capita income fluctuates but overall recovers, with a large consumer base, popular nail culture, and social media driving market development.
4. Consumer Insights
- Consumer Profile: Women are the main force, with the male market emerging; the consumer group is concentrated in the 19-40 age range, with different needs across age groups.
- Consumption Motivation: Includes self-expression, psychological pleasure, social needs, and pursuit of fashion.
- Consumption Habits: Offline consumption is dominant, with online purchasing methods emerging; consumption frequency is related to age and occupation; consumers focus on quality, design, and convenience, and price sensitivity varies by individual.
5. Brand Case Studies
- Beetles Brand: Product innovation, design empowerment, high cost performance; comprehensive social media presence, precise operation strategies, and rising independent site traffic.
- Modelones Brand: Diverse products, high cost performance; dual-channel development, large advertising investment, effective social media marketing and placement, and high average monthly visits to independent sites.
