This document is a white paper on store risk control and cross-border compliance business released by Zhengzhou Junhong Cross-border E-commerce Co., Ltd. It mainly explains to cross-border e-commerce sellers the industry situation, risks faced, compliance operation methods, and other related content.
1. Industry Background and Trends: The global scale of cross-border e-commerce continues to expand, with Chinese sellers accounting for over 50% of Amazon's share. However, the industry faces many challenges. In terms of policy, regulations in various countries are becoming stricter, with the EU, the US, and Germany all introducing relevant laws, resulting in higher compliance costs; in logistics, sea freight and warehousing costs are rising; consumers also have higher requirements for product quality and brand.
2. Common Risks and Challenges: The document lists several cases, such as top Amazon sellers being banned due to false infringement accusations, the "Black Wednesday" account sweep storm where many sellers' accounts were closed, and white-label sellers falling into operational crises due to tariff policy adjustments. All these indicate that the risks of non-compliant operations are significant, and sellers may face huge losses.
3. Compliance Solutions: These are divided into two stages: before store opening and during operation. Before opening, registration information should be optimized to reduce review risks; during operation, product certification, account compliance management, and infringement risk screening should be well managed. In addition, platform policy interpretation training is provided to help sellers understand the rules. Compliant operations can improve operational efficiency, accumulate brand assets, and enhance market competitiveness.
4. Implementation Steps and Service Process: Junhong Cross-border provides integrated full-process services, including account security compliance solutions, consulting services, training, after-sales rights protection, etc. The service process includes quality monitoring and customized services according to customer situations, with timely updates on policy trends.
5. Case Analysis: A case is shared about an experienced seller whose store was banned due to malicious competition and infringement accusations from peers. The reasons for the failed appeal are analyzed in detail, as well as Junhong Cross-border's strategy to help the seller solve the problem, which ultimately led to the successful reactivation of the seller's account.
