In the current e-commerce environment, cross-border sellers are facing fierce competition and constantly changing market rules.

Against this backdrop,leveraging the independent site+Tuke marketing strategy not only helps sellers break through the limitations of traditional platforms, but also expands broader market space, achieving more efficient user conversion and brand building.

For this reason, the Tuke team has specially compiled this analysis to help cross-border sellers better master the "independent site+Tuke" model, thereby enhancing brand influence and sales performance.

Why choose an independent site?

Compared to other traditional cross-border e-commerce platforms, independent sites actually have many advantages.

First of all,independent sites are not restricted by platform rules. No matter what problems occur on the platform, sellers have moreautonomy and control, taking the initiative in times of crisis,which is more beneficial for both B2C and B2B sellers.

Secondly,independent sites can directly obtain user data and build private domain traffic, which is conducive to establishing more precise marketing strategies. However, independent sites themselves have relatively little traffic, so reasonable traffic acquisition strategies are needed to attract a large number of potential customers and achieve business growth.

Main traffic acquisition methods

Since the opening mentioned the "independent site+Tuke" marketing model, Tuke is an important traffic acquisition platform for independent sites.

The reason for choosing it is that as a cross-border short video social media platform, Tuke has a huge user base in many countries and regions. Even if our audience may be small, Tuke can maximize coverage and attract audiences.

Here are some main traffic acquisition methods:

Tuke account homepage traffic acquisition:Create an account on Tuke specifically for directing traffic to the independent site, and leave brand-related information or links on the profile page, attracting traffic by posting engaging short videos.

Video traffic acquisition:Publish attractive video content on Tuke to expose products to more users and attract them to visit the independent site for purchase.

Comment section traffic acquisition: Post comments in the comment sections of popular videos related to your store or products to attract users to click the homepage link and enter the independent site.

Private message user traffic acquisition:Send messages to users via private messages, introduce your brand and products, and guide them to visit the independent site for purchase.

Live streaming traffic acquisition:Showcase products, share stories, or provide entertainment content in live streams to attract users to visit your account homepage and then enter the independent site.

Advertising:Use the Tuke advertising platform to place ads, attracting users to click through different ad formats and achieve traffic acquisition.

Tuke ad formats and features

The Tuke advertising platform offers a variety of ad formats. Sellers can choose suitable formats for placement according to their needs and budget:

Splash Ads:Ads that pop up when users open the Tuke app, which can gain high exposure and are suitable for brand sellers.

In-feed Ads:Ads inserted while users are browsing videos, with relatively low cost, suitable for small and medium-sized brand sellers.

Hashtag Challenge:Activities initiated by advertisers to encourage users to participate and create video content related to the brand, with viral spread effects. This is alsocurrently the most popular ad placement method for brands on Tuke, suitable for brand promotion and traffic acquisition.

Branded Effect Ads:Similar to filter ads, they can increase brand exposure and user engagement.

In summary, the marketing model combining independent sites and Tuke provides cross-border sellers with broad development space. By making reasonable use of the advantages and features of these two platforms, sellers can achieve user traffic acquisition, brand exposure, and business growth.

However, it should be noted that cross-border marketing involves factors such as laws and regulations and cultural habits in different countries and regions. Sellers need to conduct sufficient market research and risk assessment, and act cautiously when implementing marketing strategies to ensure smooth business operations.

Of course, considering most cross-border sellers, the content in this article is still relatively basic. If you want to learn more about the cross-border market and B2B, B2C business strategies, you can send a private message for more information.