1506Case Background
A clothing brand enters the US TikTok e-commerce market, needs to build a live streaming system from scratch and achieve sales conversion. OZWEAR, as a clothing brand, targets the incremental market of US TikTok e-commerce, choosing a full-chain operation model of live streaming + influencers + shop, through professional live streaming teams and local influencers collaboration, achieving a complete closed loop from traffic acquisition to sales conversion.
Solution
TikTok e-commerce agency operation: live streaming + influencers + shop full chain, helping brand achieve omnichannel growth. Specific strategies are as follows:
Build US live streaming room from scratch, professional host matrix round-the-clock rotation. Through systematic host training and scheduling mechanism, achieve round-the-clock coverage of traffic at different time periods, maximizing live streaming duration and exposure efficiency.
Local influencers conduct scenario-based product seeding and sales promotion. Collaborate with US local fashion influencers, create content combining real styling scenarios and usage experience, leverage influencer fan trust endorsement to drive brand awareness and sales conversion.
Store management, optimize product display and order fulfillment. From product listing, detail page optimization to order processing and logistics tracking, build a complete TikTok shop operation system to enhance user shopping experience and repurchase rate.
Marketing Results
Through the trinity operation of live streaming + influencers + shop, GMV exceeded $1 million in 6 months, ROI reached 5, effectively helping OZWEAR achieve a breakthrough from 0 to 1 in the US TikTok e-commerce market, laying a solid foundation for the brand's subsequent scaled growth.
