In this appearance-focused era, the pursuit of beauty has become second nature for most people. It is no longer limited to facial care—full-body care has also received unprecedented attention. And in this season of blooming flowers and warmer weather, as more skin is exposed, hair removal has become an urgent issue for many people.

Especially in the North American market, where body hair is generally dense, "full-body hair removal care" has become a rigid demand. It is against this backdrop that a Chinese hair removal device brand, Tuke, has quietly emerged, causing quite a stir on TikTok’s US platform.

In the past 30 days, Tuke’s sales data has been impressive: over 1,400 units sold and a GMV (Gross Merchandise Volume) of $355,700 strongly prove the popularity of its products. And this is just the beginning. By collaborating with mainstream short video influencers on TikTok, Tuke has successfully attracted a lot of attention in a short period of time. Moreover, Tuke has also deepened its brand and product recognition through live-streaming sales.

On TikTok, there are already over 3,500 recommendation videos about the Tuke hair removal device, which is an incredible number. Among them are influencers like @montserratmurillocz, who won the hearts of many fans by sharing her experience using the Tuke device for underarm and upper lip hair removal. Her video is estimated to have sold 277 units, with an estimated GMV of nearly $70,000.

In addition to influencer marketing, Tuke is also committed to building its own brand account, further narrowing the distance between the brand and customers by regularly updating product introductions and recommendation videos. This multi-channel, three-dimensional marketing strategy has won Tuke many loyal fans.

Although it may seem that Tuke has suddenly become a leader in the North American hair removal device market "overnight," in fact, its rise has been carefully planned. Before entering TikTok Shop US, Tuke had already started its overseas expansion. By launching on leading e-commerce platforms such as Amazon, building independent websites, and conducting influencer marketing and brand seeding on TikTok, YouTube, Instagram, Facebook, Reddit, and more, Tuke has established strong sales channels and brand influence worldwide.

According to relevant data, the global hair removal device market size was $1.08383 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 8.6% during the forecast period. As people pay more attention to appearance management and disposable income increases, spending on personal care products is also rising. In this market context, Tuke has successfully won the favor and trust of global consumers with its excellent quality and innovative technology.

Tuke’s success story is not just about the rise of a single brand, but also a microcosm of the "Tuke" strategy of Chinese brands. In today’s globalized world, with the continuous upgrading of China’s manufacturing industry and enhanced innovation capabilities, more and more Chinese brands will go global, showcasing a different kind of Chinese strength.

For consumers, the rise of brands like Tuke not only provides more product choices, but also reflects an improvement in quality of life. In the future, we have every reason to believe that Tuke will continue to win the love and recognition of global consumers with its unique brand charm.