590With the global e-commerce market flourishing, Southeast Asia has become the focal point for major e-commerce platforms due to its immense potential and rapid development.
Recently, short video giant Tuke has once again attracted attention by officially launching the Tuke Shop Mall brand mall in Singapore. This move not only demonstrates Tuke's deep cultivation in the Southeast Asian market, but also provides brand sellers with a brand-new growth platform.
1. Tuke Shop Mall launches in Singapore, a win-win for consumers and sellers
The launch of Tuke Shop Mall is an important part of Tuke's strategic layout in the Southeast Asian market. Following Vietnam and Malaysia, Singapore has become the third country to host this brand mall. This not only brings more choices to consumers, but also opens up new market opportunities for sellers.
As an exclusive channel designed for brand flagship stores and authorized online retail stores, Tuke Shop Mall will offer consumers a selection of local and international brand products. These products are strictly screened by the platform to ensure 100% authenticity and originality, allowing consumers to shop with confidence while enjoying the fun of shopping. In addition, a 15-day free return policy and free delivery service provide consumers with a worry-free shopping experience.
Tuke Shop Mall Brand Mall Image Source: Tuke
For sellers, joining Tuke Shop Mall means gaining more exposure opportunities and support policies. The Distinguished Mall label will help sellers stand out in the shop tab, increasing brand awareness and exposure. At the same time, the mall also provides sellers with exclusive brand event support, including special periods and resources, increased visibility in the Shop Tab, and traffic exposure support, all of which will help sellers further open up the consumer market and maximize brand value.
2. Huge potential in Southeast Asia's e-commerce market, Tuke Shop's tight layout
As one of the fastest-growing regions for e-commerce in recent years, Southeast Asia has attracted the attention of many platforms. With its early entry advantage and the enthusiasm of Southeast Asian consumers for live shopping, Tuke Shop quickly gained a foothold in the market. According to Yipit Data, in 2023, Southeast Asia contributed more than 90% of Tuke's global e-commerce GMV, highlighting its importance in the market.
However, despite Tuke Shop's remarkable achievements in the Southeast Asian market, its development path has not been entirely smooth. Indonesia's social e-commerce ban once posed a significant challenge for Tuke, but through a strategic e-commerce partnership with the GoTo Group, Tuke successfully resolved its crisis in the Indonesian market. In the US market, Tuke also faces considerable pressure, with the unresolved 165-day divestiture bill bringing uncertainty to its future development.
Tuke faces resistance in the US, people hold signs supporting Tuke Image Source: Visual China
Nevertheless, Tuke Shop has not stopped moving forward. The launch of the brand mall in Singapore is not only a further improvement of its layout in the Southeast Asian market, but also an important step in its globalization strategy. In the future, as Tuke Shop takes root in more countries and regions, we have reason to believe that this platform will continue to lead new trends in the e-commerce market and create more value for consumers and sellers.
