As we all know, Tuke has become one of the most popular social media platforms in the world. According to the latest data released by Tuke officials, videos posted under the #funny and #comedy tags have reached an astonishing 6 trillion views!

It’s easy to imagine how massive the traffic it can bring.

Therefore, for brands, how to leverage this traffic pool and turn “laughs” into marketing “results” has become an urgent issue to solve.

Why is humorous marketing so popular on Tuke?

Tuke, as a globally popular short video platform, is deeply loved by users. It not only provides joy and entertainment for users, but also forms a unique humorous style.

This style has been jointly shaped by creators on the platform over time. It is precisely this unique form of humor that keeps Tuke attracting new users and becoming a favorite content platform for long-time users.

Looking at major overseas social media, Instagram mainly showcases exquisite and beautiful lifestyles; Twitter (now X) focuses on short insights and humorous jokes; YouTube presents various themes through long videos; while Facebook mainly interacts with users’ real social circles.

Only Tuke combines people’s sharing of refined lifestyles with humorous content, and that’s why it has become the mainstream choice for overseas users.

According to Tuke data, humorous content not only attracts users’ attention but also brings commercial value to brands.

Surveys show that 30% of Tuke users say that “humor” in creator content is the primary factor that drives their purchase intention. In addition, the category viewers most want to see from creators is “funny” videos. More interestingly, 70% of viewers think that “making people laugh” is the most entertaining part of watching Tuke ads.

So how can you conduct effective humorous marketing?

Tuke officials recently released a guide, giving several suggestions for brands on humorous marketing:

1. Collaborate with humorous creators:

Look for creative and humorous creators, such as @oneilthomas97. Work with them to produce interesting and funny content to attract your target audience. At the same time, you can leverage the creator’s influence to spread brand messages to a wider user base.

The picture shows a funny video created by oneilthomas97 for a brand

2. Seize trending topics and popular elements:

Closely follow trending topics and popular elements on Tuke, adjust marketing strategies in a timely manner, and create humorous content related to hot topics. This makes it easier for users to accept and recognize your brand.

3. Use Memes:

Memes are a product of internet culture, with strong virality and appeal. Combining your brand with popular memes can make your content more interesting and easier to spread. At the same time, memes can also enhance your brand’s sense of fashion and youthful image.

4. Show creativity and personality:

On Tuke, a unique content style is key to attracting users. Brands should showcase their own creativity and personality, producing humorous content with brand characteristics. This helps your brand stand out among the many contents and leaves a deep impression on users.

5. Pay attention to details:

Details determine success or failure. When creating humorous content, brands should pay attention to details in visuals, sound effects, text, etc. Careful attention to detail can make content more vivid and interesting, enhancing the user’s viewing experience.

6. Stay authentic and natural:

On Tuke, authentic and relatable content is often more popular. When conducting humorous marketing, brands should remain authentic and natural, avoiding over-packaging and forced attempts. Through genuine humorous content, brands can better build emotional connections with users and enhance their brand image.

Humorous marketing is not just a strategy, but also a powerful means for brands to convey their core values. It establishes emotional connections with consumers in a relaxed and enjoyable way, breaks the constraints of traditional marketing, and allows brand messages to deeply resonate amid laughter. Let’s explore the infinite possibilities of humorous marketing together and witness the wonderful moments of genuine interaction between brands and consumers.